InterCool Studio InterCool Studio
  • Home
  • 5000+ Guest posting sites
  • Contact
  • Blog
InterCool Studio InterCool Studio
  • Home
  • 5000+ Guest posting sites
  • Contact
  • Blog

What Is a PPC Report and How to Create a Great One

  • Home
  • Blog
  • What Is a PPC Report and How to Create a Great One
What Is a PPC Report and How to Create a Great One
  • 16 December 2021
  • by Andrej Fedek
  • Blog, Marketing, Uncategorized
  • 0 Comments

A well-thought advertising campaign can enhance your marketing efforts more than you can imagine. That’s why paid ads are an important part of anybody’s marketing strategy – they help you reach more people with the right offer, at the right moment.

But when you run a PPC campaign, you also need to know how it’s performing. Are your ads resonating with your target audience? Are they getting you closer to your business goals?

If you’re not sure how to create an easy-to-understand PPC report and plan your future activities accordingly, here’s all you need to know about crafting great PPC reports.

What’s a PPC Report?

Reports are always based on the key metrics you choose to track while carrying out your marketing and advertising activities. What metrics you’ll consider your KPIs depends on your overall business goals and those day-to-day, lower-level goals that you may assign to each of your teams.

If you’re running a PPC campaign, you may opt for different KPIs based on what you’re looking to achieve: increased sales, brand awareness, and more. After you track these KPIs over a specific period of time, you’ll create a report based on the data you’ve collected. Now, with your overall goals and KPIs in mind, you can determine how much your campaign pays off and if there’s a need to make adjustments to generate better results.

A good PPC report presents the collected data in a logical and easy-to-understand way. Then, you can quickly decide what to do next and allocate different portions of your budget according to the results you got.

What to Include in a PPC Report?

Marketing experts believe these four aspects of a PPC report can actually help you understand how your campaign is performing:

  1. Your PPC goals
  2. Your PPC metrics
  3. The time range of the campaign
  4. The analytics

Setting a goal for your PPC campaign is essential because, without it, you can’t really measure the success of the campaign – you won’t know if it accomplished anything or not. Measuring the performance is only possible if you know what data you’re tracking – that’s why choosing specific PPC metrics is critical, too. Of course, this data needs to be monitored over a specific time range so you can determine when your campaign had spikes or drops. And finally, including analytics will complete the report and help you understand what happened during the campaign to generate the results you got.

Specific metrics you may be measuring (depending on your PPC campaign goals) are:

  • ROAS
  • General traffic metrics
  • Ad CTR
  • CPC
  • Conversions

Note that the way you present the data on your PPC report may also depend on who will read it. You may want to focus on ROI if you’re reporting to a client, as it’s typically what they’re interested in. The best practice is to present some general data first and then move on to more detailed analytics, so the person reading the report can easily understand it, even if they don’t read it whole.

Understand Your Performance

A well-crafted PPC report can help you make the most out of your ads. If you create weekly reports, you can react timely and modify different parameters in your campaign to boost its performance.

It’s critical to know what your campaign goal is, what metrics you want to track, and over what time period, and then you can move on to analytics to find out whether your efforts have been a success.

Andrej Fedek

Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.

How To Write a Resume
Previous

Is Guest Posting Worth it? Reasons to do it

Next

Easy-Yet-Effective Ways to Create and Use Barcodes for Your Business

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Blog (237)
  • Business (24)
  • Link Building (5)
  • Marketing (20)
  • News (3)
  • Pay Per Click (1)
  • Resources & Tips (43)
  • SEO News (3)
  • Social Media (15)
  • Traffic (1)
  • Uncategorized (4)

Recent Posts

How To Monitor Social Media And Instant Messaging
07 February 2023
How To Monitor Social Media And
by Andrej Fedek
07 February 2023
Inclusive Digital Marketing for Neurodivergent Consumers
by Andrej Fedek
06 February 2023
Five Tools for a Collaborative Leadership
by Ammara Tariq
06 February 2023
Top Best Educational websites That Are
by Andrej Fedek
amazon order history
04 February 2023
How to Find Your Amazon Order
by Sparsh Bhasin

Archives

  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • December 2018
  • September 2018
  • August 2018

Tags

API Design API Designing Automation Tools Barcodes for Your Business barcode system for small business Benefits of rank math benefits of Yoast SEO blog business BYOD Security CMS Components of a Barcode Creating Barcodes CRM customer experience ecommerce email marketing healthcare content marketing how to make barcodes for products how to make barcodes for small business how to turn your business into a brand How You Can Build A Brand For Your Business Link Building management marketing Marketing Automation Software marketing in healthcare Mobile Apps Monetize Your YouTube Channel PPC PPC Marketing Property Management Property Management Marketing Strategy rank math features rank math seo Rank Math vs Yoast rank math vs yoast reddit Rank Math vs Yoast SEO Sales Automation Tools social media Social media compliance risks support ticket software Use Barcodes for Your Business which is better yoast or rank math work from home
  • shape1
  • shape2
  • shape3
  • shape4
  • shape5
  • shape6
  • shape7

Brilliantly

SAFE!

intercoolstudio.com

Content & Links

Verified by Sur.ly

2022

Information

  • Search Optimization
  • Click Advertising
  • Link Building
  • On-site SEO
  • Detailed Reports

Services

  • Social Marketing
  • SEO Optimization
  • Content Marketing
  • Web Analytics

Office Address

  • Pionirska
  • +381 61 1777 274
  • office@intercoolstudio.com
© Copyright Intercool Studio 2022.
InterCool Studio
  • Home
  • 5000+ Guest posting sites
  • Contact
  • Blog
InterCool Studio
  • Home
  • 5000+ Guest posting sites
  • Contact
  • Blog