- 05 April 2022
- by Andrej Fedek
- Blog, Business
- 0 Comments
As the name suggests, any start-up is going to need some help to get on its feet. This is a crucial stage within the business and is the one time you really get to tear things down and rebuild if things aren’t really working too well.
It can be a good idea to experiment and get to grips with what does and doesn’t work for you, and this can help you make the most of what you already have available before you start wasting your already tight budget on things you might not need.
You need to find your USP
First things first, your business is going to need a USP. A USP is also known as a unique selling point or proposition. It is what your customers are going to come to your business for rather than rival businesses. For example, it can be a little gimmick that you have come up with, such as giving custom swag with each of your deliveries to add a little bit of extra anticipation toward them receiving your product, and potentially entice them to buy again.
As nearly everybody’s favorite price is ‘free’ these little extras are going to be of interest to people all over the planet. Alternatively, a certain percentage of your earnt funds goes to a charity that you choose to support through a poll done on your social media. People might be more inclined to buy if they know that some money is going toward a great cause.
Invest wisely in the right software
Using the correct software is important if you are working with a team of people. If they are your employees or potentially fellow founders, you are going to need to ensure that you have got the correct software to help you make the right decisions. It can help you with communication, project management, managing HR (Human Resources), and reviewing projects with your clients before you send out the finished product to them to ensure that they are happy before everything is finalized. Of course, this is all doubly important if your team is working remotely around the globe or even just adopting a hybrid working practice. You also need to invest in a client portal to keep track of all communication with customers and keep them updated about all projects.
Make sure you offer easy delivery options
You need to think about how you are going to deliver your goods. Putting everything in the post does have its many good points, but your items might not be treated with huge amounts of care and you might also meet horrendous delays.
So, you might find it useful if you invest in shipping services such as those you might find on https://www.shiply.com to find the perfect logistics partner for your business and help your products get delivered with professionalism and care. In addition to this, you might also find shipping useful due to the fact that you can find expert companies who specialize in what you might be delivering.
For example, if your business specializes in specialized tech, you are going to need to find a driver who can handle your products with care, especially if you are working with computer parts like graphics cards. These are things you do not want to be thrown around and something that you should be investing in the care of. No one is going to come back to your business after they have paid out decent money to buy something that turns up at their door broken.
The benefits of sustainable packaging
You are also going to need to think about your packaging. It is a good move to head toward using sustainable materials and recyclable packaging, and any packaging that can also be used as part of the product is also a good move for you. Not only does this raise the appeal of your business to potential customers, but it also helps you be more creative with your packaging instead of being potentially pulled into the world of cheap plastic that all looks the same.
You can have a lot of fun with new and interesting materials which might help in making the most of your budget and can make your product look more aesthetically pleasing. Some people might even buy your product for the shipping boxes that it comes in, not even the product itself.
Don’t neglect your online presence
You are also going to need to work on your online presence. You probably already realize this is going to be very important for your business plan when it comes to dipping your toe into the world of international trade. You might find that it is a lot easier to start local and make your way out; however, you should ensure that you have a website and a social media account to help people find your business far more easily. This can help you make the most of the tools provided and can help you market and spread to new areas far and wide.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.
