In today’s competitive B2B landscape, your website design can be one of the most important tools for driving credibility, generating conversion, and increasing sales. As more and more B2B websites emerge, companies need to step up their game to keep up with their competitors.
Customers need to be more impressed with just basic web design looks. Your website must have an innovative, attention-grabbing, and functional design. In this article, we’ll list some of the most unique and great-looking B2B website designs you can take inspiration from.
What are B2B Websites?
A business-to-business (B2B) website is basically a website that is intended for business consumers. They offer services or products to other businesses instead of individual consumers. Unlike business-to-consumer websites (B2C), B2B websites are designed to communicate with different users at different stages of the buying cycle.
Top B2B Website Design Examples
Below, you’ll find the latest and trendiest B2B website design examples from leading brands and companies. You can use them as inspiration to build a unique website design for your business.
A visitor’s first impression of your website is the most important. It can even determine if they will become customers or just bounce and never revisit. Anyone will agree that Evernote makes an excellent first impression with its homepage. Evernote uses a combination of beautiful software image samples and product videos to understand what the tool is capable of fully. No unusual words or jargon. All of the elements are placed neatly, and the copy is straightforward.
Image Source: evernote.com homepage
Another essential website design that ties the whole package together is Evernote’s big and bright green CTA buttons. The “Sign Up for Free” and “Download” buttons are highlighted in green and designed in contrast to the other web page elements.
Buffalo Wild Wings
Buffalo Wild Wings makes you want to dine and watch sports by just looking at its homepage. That’s how powerful it is. Despite having a simple and information-focused website where you can find the menu, locations of its restaurants, and prizes, Buffalo Wild Wings’ design stands out because it captures the brand’s essence. The website expertly uses bold colors along with its signature yellow and brown winged buffalo logo to create a harmonious and cool-looking site.
Image Source: buffalowildwings.com homepage
It’s a great example of how your website can use your icon or logo to establish a theme that fits your brand. Its simple navigation bar, CTA placed under the header, and smart use of its menu images to encourage purchase all improve its design.
Did you know that there’s a company that builds robots that can learn from humans? Everyday Robots is a B2B website showcasing AI helper robots. So, it makes sense that the site design is also unique and futuristic. What sets it apart from other B2B websites is its use of big typography and big moving imagery. As you scroll, fonts, images, and videos appear as if you’re viewing a slideshow.
Image Source: everydayrobots.com homepage
Unconventional, unique, and never dull. The use of giant elements creates fun energy. Interacting with the site is enjoyable as the buttons change during mouseover effects. This site simply captures the thrill and excitement of showcasing futuristic technology. It can get anyone’s attention and allow the audience to build interest in its products.
WeWork is founded to create working environments where people will love to work. While its side design is a lot simpler than other sites discussed in this list, it does its job extremely well. It uses the power of high-resolution images, boxed attention-grabbing CTAs, and a clear, beautiful font to capture the audience’s interest.
Image Source: wework.com homepage
WeWork’s homepage includes a slideshow of well-decorated and impeccably designed workspaces. The header is clean, and the whole site feels classy and professional. WeWork also uses content marketing to its advantage by displaying stories and blogs on its homepage. If you’re a business looking for a workspace, you’d feel like the site just has something for you; there’s no need to go looking at another website.
BoxMode is a free website creator. It’s one of the many websites out there that isn’t afraid to do a black homepage background. The navigation is simple and clean, while the vibrant pops of color from the product image create a carefree aesthetic design.
Image Source: boxmode.com homepage
Boxmode has a simple header that includes the feature, pricing, templates, domain, and about page of the software. It also highlights and sells its services well with its large, centered gray and white fonts. Overall, the website feels artistic and professional at the same time.
Zendesk’s site design is an amazing example of how chromatic color schemes look absolutely good, especially if they’re placed in the headline. Focused on creating software that improves customer service, Zendesk’s design showcases a demo of how the software is used—not just images.
Image Source: zendesk.com homepage
Overall, the site has a clean look and easy navigation. It is an example of how a good choice of colors can create a cohesive look.
Project management tool Asana’s site design is rich in animation and colorful aesthetics. Its emphasis on teamwork and organization is at the heart of its simple yet compelling website design. The key to its design success is its carefully placed calls to action, and its responsive and sleek design.
Image Source: asana.com homepage
Every customer wants to see the product first before purchasing. Asana has done an amazing job including product demos in its design. Instead of just explaining what it does through words, it shows visitors how Asana works through live animation. Overall, Asana’s professional design, easy navigation, and clean font are why it’s included on this list.
Bentobox’s unique and sophisticated site design tells you it’s serious about being a restaurant marketing agency. The consistent color palette, well-placed CTAs, and straightforward product categories make exploring the site a smooth experience.
Image Source: bentobox.com homepage
Bentobox does a great job of informing what it does and how it differs from the rest of its competitors. On the homepage, you’ll find the services it offers, video reviews from customers, and in the last section, a CTA that allows you to “Book a Demo.”
MailChimp’s homepage consists of visually appealing images that highlight MailChimp’s features. The site also features modern B2B website design trends and several CTA boxes named “Learn More,” which leads to detailed pages of each service it provides.
Image Source: mailchimp.com homepage
The website has a clean and consistent design that fits the brand. It uses a monochrome color style for its brand color scheme and two font styles all throughout the site. There are strategic uses of whitespace that keeps the site looking organized and tidy from top to bottom.
Salesforce’s site design proves that good imagery and stylish icons can be very eye-catching. Salesforce’s bold use of colorful background images and drawings makes for a stunning homepage without the cognitive load for the viewer. The use of authoritative language and confident headline writing is also a huge plus.
Image Source: salesforce.com homepage
Salesforce’s broad headings, click-worthy CTA, and descriptive headlines and subheadings make it a fun site to browse. However, there’s more to it than just its beautiful colors and images; Salesforce does a good job highlighting its value to business consumers, especially marketing professionals. Salesforce is also one of the good accounting tools for accountants.
monday.com makes great use of simple high, contrasting design to create a powerful and engaging homepage. Every element on the homepage has a purpose, and the copywriting is crystal clear. No need for fancy animations or high-resolution imagery. monday.com does it as simple as could be, but extremely well.
Image Source: monday.com homepage
monday.com’s design is simple, but the creative mouseover effects prove that simple isn’t boring. Its custom graphics also prove to be visually impactful, just like the software itself. Just looking at them gives you a reason to stay on the site. Overall, it’s a functional website filled with purpose and user-centric experiences.
Market Your Business With Good Website Design
The B2B market is a highly competitive space. Buyer expectations are high, and people take much longer to decide. Because of this, you have to impress hard from the very beginning. You have to build a site that can help you sell.
If done right, your B2B website design can be the key to reaching your desired target audience, generating more leads, and competing with other businesses. The design inspirations above should inspire you to plan a website design that suits your brand. Good luck!
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.