In this modern era of marketing, we all have come across the word marketing automation for sure. It has quickly revolutionised the way, promoting a product and customer retention strategies works. Undoubtedly, it has swooped in as one of the most useful tools. But, while selecting one for your business, you must understand how it helps you. Because there are a plethora of options for you to choose from. Hence, it is better for you to understand the features that most high-quality software provides.
In this blog, we will list some of the best marketing automation software in 2021. We will also list some of their perks. Dive in with an open mind, because every software is unique on its own.
Top Marketing Automation Software
Now that we have discussed the essential features, let us take a look at our top candidates.
PeppyBiz’s marketing automation software provides you with all the features necessary to develop a successful marketing plan. With our software, you can automate routine tasks using simple drag and drop workflow builders. Apart from having all the must-have features, it also has unique features like identifying cart abandoners, automatic product recommendation, etc.
A majority of our customers are small and medium scale businesses. All of them have accredited our software to be bug-free and easy to use. Moreover, our software has become an integral part of improving and streamlining their overall marketing operations.
If you want a powerful mixture of automation and omnichannel marketing, Notify Visitors must be your choice. It has everything from heatmap to A/B testing. Especially, it focuses on online businesses which need a strong digital presence. Using this software will greatly improve your chances of getting recognised online.
It has no free version, but luckily it offers a free trial. You can perform advanced functions like behavioural analytics and target audience using this software.
3. Active Campaign:
This software has earned quite a name for itself among small businesses. It is one of the first software to implement a visual automation builder. Thus making it easy for even rookie marketers to automate marketing journeys. Most marketing teams do not even need the training to create complex automation workflows.
Another notable point is that they release new features sporadically. It keeps you and your business updated with the current trends. The most useful feature of this software is automatic split testing. It enables you to test all your strategies before deploying them to a major audience.
HubSpot is a popular marketing automation software that combines both marketing and CRM abilities. With this tool, you can create powerful personalised marketing campaigns. You can customise content based on the user data collected. No matter the size of your customers, you can provide them with custom content.
There are special tools that also increase your open and click rates. It can be quite pricey. But the features it packs makes it worth the price. One of the main reasons most businesses choose HubSpot is their 24/7 customer support. If you need only very few functions to kick-start your marketing journey, you can select their free version to do so.
Most of us have forgotten the existence of SMS. But it remains one of the effective ways to reach a prospect. So, if you need software that specialises in it, you should opt for Sendinblue. It has special marketing features for SMS marketing such as autoresponders. It also has all the basic features to qualify as a marketing tool as well.
You need not spend additional money in buying Ad management and CRM software. This tool packs every tool necessary for social media marketing as well.
Autopilot is not your regular marketing automation software. It has an amazing user interface that makes the learning curve smoother than ever. The email automation journey builder has an impressive drag-and-drop function. To make it less confusing, you can assign emojis, stickers and explanations to your automation sequences.
For a fairly affordable price, you also get world-class reporting features. It doesn’t offer an inbuilt CRM. But you do not need third-party integration software to integrate with your existing CRM apps.
7. Salesforce Pardot:
Pardot is a simple but effective tool for B2B marketing automation. B2C marketing operation and B2B operations are more or less the same. But you will need extensive analytics tools to land a single B2B customer. This software helps you conduct such analytics to create account-based marketing solutions.
It is simple, easy to use and has everything needed to make it one of the powerful marketing automation software. The only drawback is the sky-high price range. Yet it has one of the best AI-powered tools for streamlining the lead generation process.
Mailchimp is an all-rounder when it comes to marketing. It has a wide range of automation tools that effortlessly automate every part of your marketing workflow. Instead of focusing entirely on the revenue, it places its focus on the audience. Targeted emails, ad campaigns, and automated messages are the main reason for the product’s success.
Mailchimp’s email automation tools help you narrow down the most optimal template to use for each customer. Most users also rate it as one of the easiest tools to integrate with. Furthermore, you can schedule emails to deploy at the most opportune time. It also allows for bulk editing, which saves a lot of productive time for your marketing team.
If you are a small business with very less capital, you can opt for Keap. It has tools needed for both the sales and the marketing team. Like any other marketing automation software, it also focuses on reducing manual tasks through automation. But they are only suitable for small businesses.
Other than the basic functions, you can also create landing pages and forms for gathering more leads. Keap has a simple UI that keeps you updated with the ongoing tasks and workflows. Hence, for a remote team, this software comes in handy.
Drip is better suited as a tool that works with other marketing solutions. It has features like tracking, segmentation, and email marketing. The creators of this software have tailored it for e-commerce customer acquisition. It is also worth noting that the software focuses more on customer engagement. Hence, it has all the tools necessary to keep your customers posted even after the sale.
It lets you integrate with popular e-commerce platforms like Shopify, Magento and WooCommerce. This tool helps you realise the benefits of obtaining customer data. It is a very helpful tool in keeping the sales funnel flowing.
At the end of the day, everything comes down to your personal preference. You should take into account the prices and flexibility of each software before deciding to invest in it. Since marketing automation is going to stay for a long time, you should get your hands on it right away.