Content writing has an important place in today’s digital landscape. It is used for a variety of purposes such as digital marketing, dispensing knowledge, and communication. With AI paraphrasing tools, anyone can write a quality piece.
Digital marketing in particular is extremely reliant on content for its success. More specifically, the content marketing sub-division of digital marketing is. With more and more businesses taking their stores online and focusing on targeting a wider audience, digital marketing has only become more relevant day by day.
This has fostered a highly competitive environment where only the most unique and highest quality content is able to do effective marketing. For a number of reasons such as search engine penalties and viewer engagement, unique content is a necessity rather than an option. In this article, we will look at how unique content is created by using an AI paraphraser.
What is a Paraphrasing Tool?
A paraphraser is an online tool or a mobile application that can process text and rewrite it by changing the words and phrases used in it, but without changing the meaning.
These tools have many varieties and the best of them are considered to be the AI paraphrasers. They can intelligently rewrite text by understanding the context. This results in a good quality rewrite that needs minimal edits before publishing.
What is Plagiarism?
When we say ‘unique content’ in the context of content writing, we mean to say that the content is free of plagiarism. Plagiarism is a vile act in which the perpetrator uses the ideas and words of other people in his/her own work without crediting the original authors.
So, plagiarism is a kind of theft of intellectual property. It has various benefits such as saving the perpetrator a lot of time and effort, but its consequences far outweigh the benefits. Particularly in this age where catching plagiarism is almost child’s play.
Consequences of Plagiarism
In content writing where the purpose is marketing, plagiarism can severely undermine the efforts of advertising. Search engines are very intelligent now and can find out if a website has duplicated content.
Afterward, they can do one of two things:
- Reduce the search engine results page ranking of that website
- Completely remove the website from their index.
Outcome one can still be dealt with by removing the plagiarized content, but outcome two is very hazardous as it means that the website can no longer be searched for through that particular search engine.
Both outcomes are terrible for SEO (search engine optimization) which is an essential part of digital marketing. This is all the scarier knowing that accidental plagiarism is a very common occurrence and is penalized in the same manner.
Tips to Write Unique Content with the Help of AI Paraphrasing Tools
- Rewrite Plagiarized Content
The most obvious method of utilizing AI paraphrasing tools is to use them to rewrite any duplicated parts in your content. That is quite easy as finding out which parts are duplicated simply requires the use of a plagiarism checker.
Once the duplicated parts have been identified, they can be fed to a paraphrase tool that will rewrite them using completely different words and phrases. The outcome will be a unique text that still has the same contextual meaning as the original text.
Some tools are very upfront about this feature and literally have “Plagiarism remover” modes available. That does not mean that paraphrasers that do not have such a mode cannot be used to do so. Labeling it clearly like that is only a marketing stunt used to improve SEO by optimizing keyword usage.
There are not any limits to rewriting content using paraphrasers. While most tools come with word limits, there are usually no usage limits. So, users can simply hold multiple sessions of rewriting if they need to remove duplication from a large article.
- Employ Paraphraser that Adds Details
As we mentioned earlier in this post, paraphrasers come in many varieties and that goes doubly so for AI paraphrasers. Some tools offer modes that are used for creativity and help writers deal with writer’s block.
What they do is that they add previously non-existent details in the text. The idea behind this is that seeing some new details might spark some creativity in the writer.
Tools that are capable of doing this are either utilizing pre-trained machine learning models that have been fed a lot of content, or they are using a model that was specially developed for them.
Either way, they are capable of pulling text from many sources that they have learned from and rewriting the duplicate text using it. The important thing to note here is that the context is always kept at the forefront so the newly added details are not nonsensical. An example of a tool that can do this is the paraphraser by Aiseo.ai. Other tools that offer modes that have something to do with creativity can also do this.
- Utilizing Paraphrasers to Get New Ideas
New ideas will naturally foster unique content. It is practically impossible to write duplicated content if you are writing about a new topic. One great way to utilize a paraphraser to create unique content is to use them to get new ideas.
Content writers have to write on a particular niche, meaning that they have to create new content about similar topics over and over again. Obviously, it is impossible to come up with new ideas on the same topics indefinitely. So, at this point writers have two options.
- Either they explore new topics
- Or they change their niche completely.
Option one is good for when the writer is employed in a company and has no choice but to write about the niche that the company is an expert in. Option two on the other hand is good for when the writer is either self-employed or a freelancer and has no qualms about changing the niche.
Those who opt for option one can simply run their existing topics through a paraphraser and there is a fair chance that the rephrased topic name can help in generating a unique title. And we know that with unique titles comes unique content.
Paraphrasing tools are really useful and helpful for content writers. They are extremely beneficial when utilized for creating unique content.
Unique content is a necessity for content writers as it weighs heavily on SEO. If the content is not unique enough, search engines can penalize the web page the content is hosted on. The penalties include reducing the rank of that page and removing that page from the search engine index.
To avoid these outcomes that are really bad for marketing, writers can utilize the paraphrasing tools and tips mentioned in this blog post to effectively create unique content.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.