- 13 December 2022
- by Andrej Fedek
- 0 Comments
Do you know bad performance makes 86% of users uninstall their mobile apps? The most important feature of a mobile app is performance. Users will repeatedly comment on how long it takes for your app to start up. And if your mobile app is too slow, they will probably write a negative review on the app store.
As per a report, there are currently 8.9 million active mobile apps worldwide. The number suggests the need of creating optimized mobile apps, considering the tough competition.
So, the following are the top five tips that can set your mobile app apart from competitors if you want your customers to discover, purchase, and download it. But first, let’s look at what mobile app optimization is:
Mobile App Optimization – The Concept
Mobile app optimization is a concept used for increasing your app’s visibility across app stores, including the iOS App Store and Android from Google Play, Microsoft, and Amazon App stores. This concept is called app store SEO and App Store Optimization (ASO).
It would help if you did mobile app optimization with the following goals in mind:
· Enhance app visibility. It will allow users to stumble or find it quickly and easily
· Increase user traffic to the homepage of your mobile app
· Convince users to buy or download your app after seeing it on the store
Why Mobile App Optimization is Necessary
The ease with which customers may now communicate with businesses through apps and vice versa; is all due to modern mobile apps. Mobile apps have paved the way for the requirement of outstanding and more effective mobile app performance.
Today, users desire a seamless and streamlined smartphone experience. A mobile app that responds in under two seconds often meets expectations for a typical performance, simplifying the utility and function of the app. Companies are now finding it more challenging to fulfill users’ expectations for their apps. Thus, it’s necessary to hire developers to have an optimized app every time.
Top Five Tips for Mobile App Optimization
Remember that rushing through the process of optimizing your mobile app can ruin the experience for you completely if you don’t use the right mobile analytics tools. You will see different results from investing time in micro-optimization. The code that runs frequently should be optimized. Enough of the preamble; let’s dive in:
1- Optimize Images for Load Time Reduction
Your mobile app will take longer to load larger images. You can take a few actions to speed up your app’s functionality. For instance, image compression reduces the number of bytes without lowering the resolution.
You can fit them into your mobile app by image resizing and saving the extra bandwidth necessary to display the original image. Finally, caching downloads pictures onto the computer’s memory from the network. Once there, the mobile app can access it from its internal memory rather than having to load data from the external network constantly.
Each of the tricks minimizes your mobile app’s workload to build its assets, resulting in a quicker load time.
2- Delete Features That Are No Longer Essential
Unnecessary features may make your mobile app look aesthetic and slow down its performance. Your app may go down if you keep a lot of features, especially those essential for it to work. Speed, responsiveness, and general performance are improved by shedding extra weight and enhancing functions that are essential to the app.
Keep an eye on your redundant features and throw them out of the system.
3- Design an Offline Mode For Network Outage
In the event of an unexpected loss of network connectivity, an offline mode generates a buffer where your data can be securely saved. Without an offline mode, all the data you were using would vanish if you unplugged from the network unexpectedly or the network got dropped.
You have the choice to save your data in an offline mode and re-access it once the user is online. Offline mode implies information security, dependability, and user comfort.
4- Keep an Eye on Your Mobile Reviews
Have you ever observed that the top results in some app stores will have multiple five-star reviews when you search for a particular mobile app? The aggregate ratings decline as you move down the list.
Ratings and reviews are crucial and must be on your focus radar as they are among the essential factors for app stores.
Paying attention to those stars and reviews by users is necessary. You need to take inspiration from them for essential enhancements to your mobile app. Whenever you get time, reply to the online reviews, both positive and negative. However, never debate your critics! Instead, concentrate on how you will make their experience better.
5- Keywords and Titles of Your Mobile App
Choose a title appropriate for your app, using highly relevant keywords in the URL, subtitle, and title.
Find out what people are searching for by conducting keyword research using Google AdWords. Choose lower search volume keywords for your app description instead of high search volume ones because there will be less competition.
Bonus Tip: Use CDN for APIs Acceleration
APIs enable your app to communicate and display data initially obtained from another app, such as traffic or weather. APIs concisely show the information. To speed up API connectivity, a content delivery network (CDN) uses servers located all over the country. Payload, size, latency, and round-trip time are all decreased by using an edge server geographically close to the user.
We have tick-marked all the necessary points to enhance your mobile app performance. Optimizing Android mobile apps is trickier than it appears. You can use the above strategies in various ways, so you should know their advantages and disadvantages.
Unfortunately, there isn’t one size fits all solution that will only have advantages. Thus, ensure you understand what’s happening in the back office and pick the best option for your mobile app. You can contact any top mobile app development firm if you still need clarification.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.