As any builder or craftsperson can tell you, there’s nothing quite like having the right tool for the job. But if “the job” is reaching and connecting with your target audience using artificial intelligence technology, finding the right tool can be a huge challenge. Many of these tools have just been introduced and new versions and features are being introduced all the time — yikes!
As a critical thinker, you may be wondering:
Why are so many organizations investing in AI?
How exactly could it benefit my business?
What are the risks?
Are there any downsides?
Luckily for you, we’ve narrowed down four most important things you need to know to make this powerful device work for you.
Identifying the potential for artificial intelligence to support your marketing, communication, and security efforts can help set your business up for a successful future.
Ready to learn more?
Let’s get started.
AI marketing has become indispensable
Today’s business owners have more information tools at their disposal than ever before. Machine learning and ever-improving data models can provide invaluable insight into customer habits and needs.
Brand identity managers can leverage these tools to make sure that their marketing resources are impacting their target audience. The knowledge gained from learning to use these instruments well can also lead to dramatic improvements in efficiency.
Employing intelligent technology can help you conserve the precious time, energy, and capital that keeps your business running.
While emerging technologies offer new possibilities, the huge amounts of data created could overwhelm anyone attempting to sift through it without the help of expert systems.
The right AI platform can allow you to automate tedious decision making and quickly analyze incoming consumer information.
Targeted advertisements for retail products are a signature feature of this evolving form of marketing. But service-providing organizations have a lot to gain from investing in AI marketing as well.
For example, if you offer shipping and your customers are searching for “courier services near me“, then you’ll probably need to develop a strategy for location-based publicity. Implementing AI can enable your business to offer the appropriate services to people depending on where they’re located.
And the list of possibilities is long and growing!
AI can transform customer service and communication
Savvy business owners know that creating awareness of their products and services is only the beginning. To create and maintain customer loyalty, effective workplace communication systems must be created and continuously refined.
What good is a great product if you aren’t able to control your customer’s experience with it?
Not to worry, the greatest minds in AI have been hard at work on solutions for this as well.
“Thinking” technology systems can enable your customers to have consistent, reliable, and convenient options for engaging with your brand.
Advancements in natural language processing, also known as NLP, are allowing communication between computers and humans to become ever more positive and productive.
Customers also love being able to engage with an organization on their own terms. Exploring your options for AI-based content creation can allow supporters of your business to do just that.
Using intelligent technology to generate blogs, web copy, email marketing resources, social media updates, and other content can help you develop a multi-faceted strategy for spreading ideas that’ll excite your audience the most.
AI has become essential for security
If only cultivating and managing customer experiences were the only things on your plate as a business owner… ha!
As we all know, with new developments, comes new security threats.
Enter: the rise in AI-based security solutions.
Hacking, ransomware attacks, and other online hazards require constant vigilance and advanced protective measures.
In addition to its applications in general marketing, AI has transformed the cybersecurity landscape.
New and improved security measures have been developed in response to the massive amounts of sensitive consumer data businesses have at their fingertips.
Cybersecurity systems that use AI can help business owners detect and respond to threats faster than ever before. When chosen and implemented well, these safety solutions can also significantly lower IT expenses.
Not only can machine learning respond effectively to active threats, but its ability to learn from experience can help your organization continuously improve by becoming better prepared for similar threats in the future.
Investing in cybersecurity not only gives you peace of mind, but strengthens your ability to build trust with your clients.
New AI applications bring new challenges
As with many new developments, the rise of AI-integrated business solutions has “zigged” and “zagged” through recent decades in a perpetual cycle of newly emerging problems and solutions.
Some of the most significant challenges currently presented by artificial intelligence marketing include:
While new opportunities to automate processes can often be more convenient, machine learning still takes time.
Just as teams and organizations made up of humans can take time to develop and refine processes, AI systems need suitable amounts of high-quality data gathered over an appropriate amount of time to be most effective. Patience and care may be needed to ensure the best results.
Of course, news about the capabilities of machine learning and marketing developments doesn’t just reach business owners. Consumer advocates and policy makers are playing an active role in the global market’s shift toward these technologies.
It’s essential for anyone using digital marketing tools to maintain awareness of applicable regulations. Failure to do so could result in painful legal consequences and a loss of customer confidence.
Artificial intelligence has drastically impacted the world of direct marketing in a relatively short period of time. And it doesn’t appear to be slowing down anytime soon.
As new tools and ideas are constantly being developed, we should expect best practices, terminology, and human employee roles to continue changing rapidly as well.
This means that preparing to build and continue success with information technology also means preparing to be flexible and adaptable as the landscape continues to change.
Embracing any new tool or technology can involve some risk. Staying informed and up to date on the latest developments is key.
But trying new things is part of the adventure of running a successful organization.
And, to businesses, the proven potential for artificial intelligence to create exposure, deepen stakeholder relationships, and guard against sophisticated threats is unmatched.
Use this information to update and organize your AI toolbox and prepare for future success!
Ioana is a freelance content writer and SEO strategist for B2B and B2C brands specializing in Business, Digital Marketing, SaaS, Tech, and Mental Health. Born in Transylvania, raised in Texas, and transplanted to Barcelona, Ioana’s most recent move has taken her to sunny Mexico.