Social Media: how to audit and optimize your strategy?
Do you know if your social media strategy really meets its objectives? To optimize the ROI of your presence on social networks, it is essential to regularly audit your strategy. Analyzing the impact remains the best way to improve, increase your community, optimize engagement and above all, convince new customers. What is a social media…
How to Use Social Media for Product Positioning (A Simple Guide)
If you already have a product out in the market, you need to determine its product positioning. This is the process of finding out how your target audience perceives your product. Maybe there’s a disconnect between how you, as product owner, see your product as opposed to how the market views it. From here, you…
