Are you running an e-commerce business and striving to successfully leverage your social media marketing campaigns?
Well, this is an obvious challenge most marketers and e-commerce business owners face.
Well, it is obvious that as an e-commerce business owner, you need to have a proper representation on social media platforms.
According to a survey, more than 40 percent of e-commerce companies are already on social media, and about 20 percent more companies are planning to sell directly through social commerce.
However, just having an account on different social media platforms isn’t enough. You cannot just simply keep on posting without having a proper strategy for a specific platform.
Social media platforms provide numerous benefits and options for selling products and services directly. Facebook Marketplace is a supreme example. Similarly, you will need to analyze the right options and features that you can take advantage of.
If you are not aware of such tips and tactics, there is no need to worry. I am going to discuss some wonderful social commerce hacks that will boost your marketing campaigns for e-commerce products.
1. Targeting The Correct Platforms
The first and foremost step for social media marketing is to select the perfect platforms. There are so many social media platforms around the globe. However, not all will work for you. Identifying the ones that can benefit you will set your efforts and all the hard work in the right direction.
According to statistics, the two most beneficial social media platforms for e-commerce businesses are Facebook and Instagram.
Facebook has been doing great for the e-commerce industry for a long time. Whereas Instagram, with its changed algorithms, features and advanced options, has grown successfully as a business option for e-commerce owners as well.
2. Choosing The Right Time To Post
Although, there is no particular rule as to when you should post on social media. Sometimes, your post can go viral as early as you post it. However, if you want your content to perform better most of the time, you need to know the best time to post it.
Generally, the middle days of the week do it for you. If you are posting on social media platforms from Tuesday to Thursday, from around 10 AM to 12 PM, it will do the job for you. But, it is better to consider particular days and times for each specific platform.
Best Days: Tuesdays, Wednesdays, Thursdays, and Fridays
Best Time: Between 8:00 AM to1:00 PM
Best Days: Mondays, Tuesdays, Wednesdays, Thursdays, and Fridays
Best Time: Between 11:00 AM to 2:00 PM
Best Days: Tuesdays, Wednesdays, Thursdays
Best Time: 9:00 AM to 3:00 PM
Best Days: Wednesdays, Fridays, and Saturdays
Best Time: 4:00 PM to 5:00 PM
During our social media campaign with Crowd Writer UK, we witnessed a 200% increase in our sales while following these schedules.
3. Leveraging Social Media Stories
Facebook and Instagram, along with other social media platforms, provide us with an opportunity to showcase the business in a new way. Yes, stories, when launched by Facebook in 2017, became too popular, and many users enjoy viewing them.
Alongside scrolling the news feed, users enjoy watching stories and reels as well. You can utilize these stories in multiple ways.
- The best way is to share your customer experiences with other customers. This has become a trend now, and e-commerce businesses frequently show what their customers feel about their products. Furthermore, it works as an interactive review section where your customers can encourage your potential buyers.
- Try to be unique with your stories on different platforms. It helps in building brand value. For instance, if a user follows you on multiple platforms, seeing repetitive content may be overwhelming for them.
- Never forget to showcase your brand theme and message. You can focus on the colors according to your brand theme. Moreover, use selected filters which can relate to your brand.
- With social media stories, you can create appealing and time-sensitive content. Leveraging FOMO will do a great job for you. Since the stories last for 24 hours, it already has a FOMO (fear of missing out) impact. You can utilize it to show discounted offers and promotions.
- Social media stories provide an amazing way to increase your voice through collaborative stories. You can ask influencers and your customers to share your stories. Simply, influencer marketing is the key to e-commerce success nowadays.
4. Interacting With Your Audience
We know that content is the king. However, just keep going with regular posts and stories may not boost your e-commerce store with the potential it can do if you are able to engage your customers.
You will need to find some ways with which you are able to not only engage your customers and followers but interact with them as well.
One of the best ways is to share BTS (behind the scene) stories with your audience. You can show how your products are being made, and a quick packaging video will do the trick for you. Basically, BTS posts boost customer trust in your brand. It allows your customers to know the transparency of your production.
Another amazing way is to conduct live sessions on different social media platforms. Here you can begin with a particular topic relevant to your industry and engage your customers in a discussion. Further, you can arrange a Q&A session with your customers.
You can also share giveaway posts that make customers feel valued and happy. A quick quiz post ending up with a gift or discount coupon is a wonderful way to get your audience to interact with you.
5. Setup Your Facebook Shop & Instagram Shopping
Among all the social media platforms, the reason Facebook and Instagram are at the top when it comes to social commerce is their shopping feature. You can set up an amazing shop for your products on Instagram and Facebook.
Showcase your product, mention the prices, offer discounts and win your customers. Along with these superb features, it allows you to create a customized layout based on your brand theme. It has all the options required for selling and marketing your products.
You can have detailed insights about your audience and your performance. Furthermore, you can create ad campaigns where you are able to target a specific region, or audience and run your ads at a particular time with an average conversion rate of 9.21 percent.
While Summing Up
With over 4.62 billion active users on social media, these platforms offer a great opportunity to market your products and increase your sales. If utilized in the right way, social media platforms, especially Facebook and Instagram, can boost your e-commerce sales.
Following the above tips will definitely help you to successfully run your social media marketing campaigns. I wish you the best of luck with your e-commerce business and would love to hear back on how these tips performed for you.
Claudia Jeffrey is currently working as an Editor At Crowd Writer and Assignment Assistance. She has previously worked as a Social Media Marketing Manager for a couple of websites. Claudia loves to share her knowledge and experience with her readers. She is fond of cooking and often tries new recipes.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.