When it comes to design, a logo is one of the most important elements of any brand’s visual identity. It’s what people will remember you for and what sticks in their memory when they think of you. However, a logo design can be much more powerful than that. When designed in the right way, your logo can not only help you become recognizable but also stand out and even get a few more sales.
Simple but unique = a logo that stands out
Every good logo designer will tell you that the best logos out there have one thing in common – they are super simple. When you think of Apple, McDonalds, Nike or some other worldwide brands, the logos are so simple that a child can draw them in seconds. Needless to say, your logo too should be as simple as possible because complexity only means that your customers will forget your logo more quickly.
However, in their desire to create a simple logo, many brands copy others in their industry. As a result, they end up with a logo that looks just like everything else out there.
Webflow designers will be able to provide you with all the resources and support you need to create a unique logo and website itself.
As a business owner or a designer, your aim is to create a logo that is simple and recognizable enough to remind your target audience of your brand immediately. Given a choice of several competitors, a customer is more likely to purchase the one with the stronger overall brand – which starts with the logo.
Speaking of which…
Use your logo consistently
The thing about great brands that we all instantly recognize is that there is no mistake if you’re using their product or not. A Mcdonald’s logo is yellow with a red background and you’ll see it everywhere, from the clothes of their staff to their counters, menus, shop windows, and more.
Similarly, a great logo will help with brand recognition once you use it consistently across your different sales and marketing collaterals. No matter what type of material your leads run into, your logo will immediately let them know what company they’re about to buy from.
This is once again where simplicity comes into play as a necessary logo design element. The simpler the logo is, the easier it will be to resize it and adapt it for use across different platforms and media. Keep it in mind when you are about to design a logo for your brand
Use the right colors for the emotions you want to inspire
If you’ve been in design for longer than a minute, you’ll know that each color you use in your branding serves a certain purpose. For example, orange is a good color if you want to appear energetic and playful, but you really shouldn’t use it to show off that you’re an elegant, deluxe brand. Similarly, you should use blue for trustworthiness and green can be used for pretty much everything.
Will a simple change in the color of your logo help you massively increase your sales? Most likely not.
However, it will keep your brand aligned with the goals you want to achieve and with an image you want your target audience to perceive. If you run a cybersecurity business, for example, you’ll find your customers reacting more positively to a blue logo than a red one. It’s actually quite simple – red is a color of danger, excitement, and passion, while blue is one of security and trust.
Keep it mobile-friendly
As years go by, the number of mobile users online far exceeds the number of those on other devices. For a brand that wants to maximize its sales, this of course means having a resizable, mobile-friendly logo, as mentioned above.
There is one more aspect through – a mobile app. If you have an app for your product, the importance of your logo is even greater. Your logo will be the icon for the app and it will be a part of what your customers see on their phones every day.
In an era where launching a mobile version of your eCommerce store or app is no longer so expensive or complicated, consider your mobile app icon when designing your logo too. Icons are smaller by nature, so make sure your logo scales well and retains its most important details on mobile devices.
Trust the professionals to create a logo that sells
If you don’t already have a logo for your business, you’re probably overwhelmed by the choice out there. From a $5 logo on Fiverr to a professional agency charging $1,500 for a logo, the gap between cheap and expensive is really, really big. So what do you do?
Hire a professional designer that will tell you what type of logo you need for the industry that you’re in and for the effect that you want to achieve with your target audience. They will know the design elements you should include to maximize your chances of getting sales with your logo.
To create the kind of logo that drives sales and pushes your customers to buy, don’t try and save money but rather think of it as an investment for the future. Otherwise, you’ll go on Fiverr and get the same logo that someone else is already using.
Change, but not too much
Say that you got a marketing budget and you’re ready for a complete overhaul of your brand’s visual identity. Besides your website, social media graphics, and major marketing collateral, you want to change your logo to make it more in line with some of the points mentioned in this article. You’re excited and you want to completely revamp it.
Not such a good idea.
If you’ve been around the market for a while, your customers will recognize your logo, be it good or bad. If you change it too much, it will become unrecognizable to the point where even your customers will wonder what the logo is. Here’s an example:
Back in 2012, when Microsoft changed the iconic Windows design, everyone was wondering what the new logo even stood for. It’s the perfect example of a logo that was well-known but got changed in hopes of keeping up with the times – and the results weren’t that great.
Here’s what Pepsi did in the last few decades, as an example of a logo redesign done right:
No matter which of these logos you saw in isolation, you would immediately know that it’s Pepsi, which makes them all great choices for a logo revamp.
So, if you are looking to make your logo better, try not to make any changes that would make it unrecognizable to people who are already your customers.
A logo is an important way to make your company stand out and a massive part of your overall visual brand identity. Just like all other aspects of your brand, a great logo can help you sell more easily and gain trust with existing and potential customers. Keep these tips in mind and you too can create a logo that people will love and remember.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.