InterCool Studio InterCool Studio
  • Home
  • 5000+ Guest posting sites
  • Contact
  • Blog
InterCool Studio InterCool Studio
  • Home
  • 5000+ Guest posting sites
  • Contact
  • Blog

20 Easy and Useful Small Business Saturday Marketing Ideas

  • Home
  • Blog
  • 20 Easy and Useful Small Business Saturday Marketing Ideas
20 Easy and Useful Small Business Saturday Marketing Ideas
  • 24 November 2022
  • by Andrej Fedek
  • Blog
  • 0 Comments

Small Business Saturday is a shopping holiday created by American Express in 2010. It’s the day after Black Friday and Cyber Monday, and it’s meant to encourage shoppers to support small businesses.

51 million people participated in Small Business Saturday sales last year, according to the National Retail Federation (NRF), and 71% of them said they were doing their Christmas shopping expressly to support local companies. Therefore, on the day following the customary Black Friday deals, savvy shops are seeking ways to differentiate themselves and increase their share of the Buy-Local Movement.

Unfortunately, a lot of recommendations are merely meant to promote storewide deals and significant discounts. If you own a small business, taking part in the festivities might significantly increase your revenue over the Christmas season. Let’s examine 20 suggestions for Small Business Saturday that you might employ to grow your company this year.

Table of Contents

  • Top Small Business Saturday Marketing Ideas
  • Conclusion

Top Small Business Saturday Marketing Ideas

  1. Bundle your merchandise 

Offering 20% off your whole store is just as simple. Shoppers will be out and about spending their money, and you want to draw in individuals who aren’t simply seeking a deal. Online or on the street, there is always someone less expensive. Find things instead that you can purchase as a package. Even if it’s only a gift card to your retail location, that deal is far superior to a huge storewide discount since it encourages people to return and use their gift cards there.

  1. Give back to a local charity 

Gather donations. Have your Main Street invest in a park, prune the trees, plant new outfits for the high school chorus, you name it. When consumers witness companies improving the planet, it makes them feel good.

  1. Cooperate with other small businesses

Gather your neighborhood businesses together to develop a humorous marketing plan. You can watch how a scavenger hunt was held in Canyon, Texas. You may make a passport, like Detroit did one year, or find additional retail marketing suggestions here.

  1. Get shoppers’ names

Take advantage of this chance to invite visitors to your website to like your Facebook page. Have them register on a special iPad to get your newsletter. It’s imperative to get their names and social media handles because you must continue to interact with these customers even after the Thanksgiving leftovers have been consumed.

  1. Create and share positive energy

Share examples of kindness, good deeds made by your customers, or maybe about some pleasant encounter you had the day before. This contributes to the development of a positive retail environment. That is crucial when attempting to convert busy buyers into devoted patrons.

  1. Use free or low-cost resources for marketing campaigns 

For Small Company Saturday, business owners have access to a wealth of services. For instance, American Express provides a center for marketing resources that includes posters, unique social media postings, and more for various sectors. On Canva or Desygner, you may also get template tools for producing eye-catching marketing pieces that would best work for your small business ideas.

  1. Stay loud on social media

For brand exposure, social media company marketing might be useful. To engage users, you may include comedy, promotions, sneak peeks, “behind the scenes” glimpses, and product details in your status updates.

  1. Place a newspaper ad 

Newspapers are a great way to connect with your neighborhood. Promote your company in your neighborhood newspaper to get the word out. The weekend entertainment component is beneficial for pubs, cafés, and restaurants. Service providers, meanwhile, typically have more success concentrating on classified advertisements.

  1. Rent a billboard 

Although digital advertising now predominates, you shouldn’t discount the power of a billboard. You may still get a comparable, but modest effect if you don’t have the funds for a full-fledged billboard by distributing leaflets across the area in public places like parks, community centers, local stores, libraries, and supermarkets.

  1.  Use Instagram or Facebook ads 

You most likely already have a presence on social media if you run a small business. Instagram and Facebook advertising may be effective marketing strategies to draw in new clients. Your costs can be as little or as much as your budget will allow since you have control over how much you spend.

Small Business Saturday
Image Source

  1. Make use of hashtags

A hashtag is a word or phrase that has the hashtag sign (#) before it. It’s a method of organizing information around a theme that enables marketers to plan and interact with people through social media postings.

  1.  Send email blasts

Email marketing allows you to stand out and is a great option for small businesses looking to have a significant effect. Beginning at least a week or two before Small Business Saturday, email newsletters should be sent out. Customers will then be informed of any impending sales or coupon codes that may be associated with the event.

  1.  Segment your email list

Keep in mind that you do not need to send the same email or offers to everyone on your email list. For instance, you may reach out to consumers you haven’t spoken to in a while with a unique offer to revive them as customers.

  1.  Host a giveaway on social media

You may run a giveaway if you already have a following or want to grow it. Depending on whether you want to grow your business or get fans, there are several ways to achieve this.

  1.  Offer a special discount

Try to be smart rather than just giving a general 20% off storewide deal. For those that subscribe to your company newsletter or follow you on social media, for instance, you may offer a discount.

  1.  Create an advance purchase discount

Are you a gardener, or a tennis coach, or do you provide services comparable to those in a slow season? You may designate a unique discount for in-advance purchases that you can use later. This makes it more likely that your clients will contact you when the weather warms up once more.

  1.  Make it a party

Shoppers enjoy being motivated and engaged. What better way to accomplish that than with a celebration? An event, such as a hands-on, interactive activity or an in-store product sample display, might be planned in advance.

  1.  Feed your customers

Have you ever agreed to let someone buy you lunch only to spend the entire day helping them move? Or made a five-mile detour to use a voucher for a free cup of coffee at a certain coffee shop? Providing snacks for families out on the town is a fantastic Small Business Saturday concept since people adore free food. You might inquire about safe food practices at neighborhood eateries to obtain some suggestions or perhaps to cross-promote your companies.

  1.  Have an open house

Open houses allow potential clients to learn more about your company and its offerings without making a purchase decision. Additionally, it’s a great opportunity to meet your neighbors. You may share electronic business cards, provide discounts, refreshments, raffle tickets for prizes, and other incentives in exchange for individuals joining your email list.

  1.  Tie your marketing efforts to the season

How do other company owners stand out when the retail and food and beverage industries are naturally on everyone’s mind at this time of year? If you’re a hairstylist, you may give hairdo suggestions for Christmas gatherings, for instance. Or perhaps bundles for post-shopping relaxation from massage professionals, while financial advisors can hold a course on planning a holiday budget

Conclusion

Small Business Saturday can become a great opportunity to work toward illuminating and uplifting your neighborhood. You may maximize the benefits of Small Business Saturday by utilizing both digital marketing strategies, such as social media ads and email campaigns, as well as more conventional strategies, such as print advertising.

Andrej Fedek

Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.

  • Small Business Saturday Marketing Ideas
procrastination
Previous

Top 5 Ways to Deal With Procrastination 

Next

5 Best Examples of a Bar Graph You Need to Follow

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Blog (256)
  • Business (26)
  • Link Building (5)
  • Marketing (22)
  • News (3)
  • Pay Per Click (1)
  • Resources & Tips (57)
  • SEO News (3)
  • Social Media (18)
  • Traffic (1)
  • Uncategorized (4)

Recent Posts

Managed WordPress Hosting Convesio
27 March 2023
Managed WordPress Hosting Convesio Review 2023
by Sparsh Bhasin
23 March 2023
Improve Your SEO for Fintech With
by Andrej Fedek
SaaS
22 March 2023
Understanding SaaS Sales Strategy: 5 Actionable
by Andrej Fedek
21 March 2023
Angular vs React: Which JS Framework
by Andrej Fedek
20 March 2023
Hotel Digital Marketing Strategies: 7 Proven
by Andrej Fedek

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • December 2018
  • September 2018
  • August 2018

Tags

API Design API Designing Automation Tools Barcodes for Your Business barcode system for small business Benefits of rank math benefits of Yoast SEO blog business BYOD Security CMS Components of a Barcode Creating Barcodes CRM customer experience ecommerce email marketing healthcare content marketing how to make barcodes for products how to make barcodes for small business how to turn your business into a brand How You Can Build A Brand For Your Business Link Building management marketing Marketing Automation Software marketing in healthcare Mobile Apps Monetize Your YouTube Channel PPC PPC Marketing Property Management Property Management Marketing Strategy rank math features rank math seo Rank Math vs Yoast rank math vs yoast reddit Rank Math vs Yoast SEO Sales Automation Tools social media Social media compliance risks support ticket software Use Barcodes for Your Business which is better yoast or rank math work from home
  • shape1
  • shape2
  • shape3
  • shape4
  • shape5
  • shape6
  • shape7

Brilliantly

SAFE!

intercoolstudio.com

Content & Links

Verified by Sur.ly

2022

Information

  • Search Optimization
  • Click Advertising
  • Link Building
  • On-site SEO
  • Detailed Reports

Services

  • Social Marketing
  • SEO Optimization
  • Content Marketing
  • Web Analytics

Office Address

  • Pionirska
  • +381 61 1777 274
  • office@intercoolstudio.com
© Copyright Intercool Studio 2022.
InterCool Studio
  • Home
  • 5000+ Guest posting sites
  • Contact
  • Blog
InterCool Studio
  • Home
  • 5000+ Guest posting sites
  • Contact
  • Blog