Constantly securing your content with resource page links from relevant websites make your content more authoritative. Therefore, Links are now becoming very crucial from an SEO perspective. Relevant links not only help to drive traffic to our website but also improve Domain Authority and get organic ranking on search engines.
If you’re practising SEO and unaware of link building, then it’s high time to improve your strategies to rank top in 2021. Some people find link building challenging, but once you learn the basics of link building, that will be a “win win” situation.
This article is dedicated to resource page link building and will cover the new technique to earn links. This guide will not only help you to learn about link building but also help you to incorporate new strategies in your SEO services in 2021. So let’s begin without any delay, but before that, know what is resource page link building?
What is Resource Page Link Building?
Resource page, the name itself sounds very authoritative, Yes it is. The resource page is a web page that curates links to other sites offering high quality content on a given topic. Resource pages with useful content attract powerful links. For example; I am writing a blog related to diabetes, so I will search for a resource page covering this topic. Let’s say “Everything You Need to Know About Diabetes”, it will look like a simple page linked with the inner page, but as you scroll further, you will notice that this page is linking to other blogs covering the same topics.
This is what resource page linking is. Here are some other example:
- The 10+ best keyword research tools
- Top SEO Companies in Sydney
- International Fashion Brands Directory
- 100 best websites for entrepreneurs
These are some examples of resource pages, but you can find any resource pages of any topic you want to search, ‘the sky’s the limit’.
Why is resource page link building so popular? Because it works to improve page rank, help to reach more authority sites, and is relatively easy to implement.
SEO Technique To Earn Links
Now you have the basics knowledge about the resource page linking, so let us move further towards the latest SEO techniques to earn links.
- Find the valuable resource pages
The first and foremost step you need to follow is to find valuable resource pages. This can be done through a simple online search. Yeah, it sounds easy, but it’s not so. You need to keep three points in mind while looking for resource pages: Authority, relevance, and trust. Because now people are very smart, they trust stats, facts, and proofs and finding resource pages that have all these qualities can be challenging. But with the help of relevant keywords, you can find them very easily. Combinations of your search keyword with the word “helpful resources” and “links” is the rule, for example: diabetes symptoms + “resource”. There are many other search keywords you can use to find. Some of them are listed below:
- Keyword + “resources”
- Keyword + “resource link”
- Keyword + “helpful resources“
- Keyword + “links”
- Keyword + “useful links”
- Keyword + “helpful links“
- Keyword + inurl:resources
- Keyword “best resources”
- Keyword + intitle:links
- Keyword + “helpful links“
- site:.edu Keyword + “resources“
- List the most relevant resource pages
Once you have done your research part, you will end up with many relevant and irrelevant results, but you have to find the most authoritative, relevant, and high quality resource page that can add value to your site. It is the most crucial step of the whole process. This step is quite time consuming, but this will help you find the right one.
You can also take help from tools available to check that particular resource page’s page authority and domain authority. Why Page Authority is important? Page authority will indicate whether the page is relevant or not. A page with a higher page authority score will rank faster on search engines than others and increase the amount of value of your website. Some of the best tools you can use to check Page Authority are MOZ, Ahrefs, Smallseotools, LinkGraph, etc.
- Perform Backlink Outreach
Now it’s time to reach out to your prospects. To gain your website link on any resource page, you need to approach the owner for that. But before you have to find whether your link will add value to his page? Is your keyword available on that page?
You can also check out flaws, broken or spam links on that page and come up with a solid strategy and tell them how you can help them add value to their page. It not only helps to make good relations but also increases trustworthiness.
- Trust on your resource
- Come up with the solutions
- Create a friendly email
- Ask them if they are accepting third-party links
- Explain why their audience will benefit from the link
- Discuss your goal
- Try to build long-lasting relations
- Don’t forget to take follow-ups
These are some points you need to keep in mind while approaching someone for backlinks, and always remember you’re approaching the real person, so delayed response is natural, but never forget to take follow ups. The best way to reach out to someone is through email. It is the most common medium to communicate with someone in this digital era. So, reach them once you’re confident and wait for their response. Happy Emailing!
If you’re wondering how businesses are doing excellent today on digital platforms, then this is the way. Backlinking is not new, but the strategies to earn backlinks keep on changing with the trend. Here you have learned the basics of resource page link building and new techniques to acquire links on these resource pages.
You can use these techniques to optimize your strategy further in the future. If you have more ideas and suggestions to add to this, I would appreciate your thoughts in the comment below.
Ravi is the Founder & CEO of Web Design Melbourne, a One-Stop Digital Agency based in Melbourne that specialises in Web Design. He helps businesses to increase their online presence with the help of engaging websites.