If you think that PDF files can’t be ranked on the search engine, you might be wrong. The reason is that people visit the WebPages to get information no matter from where they are getting it. The only thing they look for in the content is its authenticity and readability.
Therefore, you must focus on the optimization of the documents and make them easily available for the audience on the search engine. If not, they will move to another page to get the information about the topic.
The following practices that we are going to discuss in this article will be helpful for you to enhance the quality of the PDF documents and keep it on the top of the search engine. Let’s have a look at these crucial factors.
Effective Ways to Optimize the PDF Files
To improve the quality of the PDF files, you need to focus on a lot of factors. But the summary of all these elements is to provide ease to the readers and make it understandable for them.
In this article, we are going to talk about the top methods that can help you optimize PDF documents and make them easily downloadable for the audience.
- Small files are good files
Don’t increase the length of your PDF files. Instead, try reducing the size of the files and making them easily downloadable. The easiest method for it is to compress the entire document. This will lead to lessening the size of the file and making it easily accessible for users.
If you are making the PDF document for the audience to read, try to keep it under 40-50 KBs. The reason is that most readers download the PDF documents and keep them to read later. Therefore, you must have to reduce the size of the files.
- Merge the documents with the same topic
Instead of uploading a lot of files, you should go collect all the information in one place. That means you need to merge PDF files with the same topic. It will not only reduce the volume of documents but also make it easy for the readers to get all the information in one place.
For compiling the PDF documents, you need to go for an online merge PDF tool that helps in combining a bunch of files at once and increases the working speed.
This tool also allows uploading the files from multiple platforms like Google Drive, Dropbox, and the Device folder. Also, you can insert the link of files in the URL box if they are already uploaded on any website.
All the features that you can get in this online tool are free to use. There are no hidden charges for using this online tool.
- Enhance the images
We often see a lot of PDF files on the search engine that are well-drafted but are not on the top of the list. The reason is that the visuals added to the content are not fully optimized. This factor doesn’t let the PDF document come on the top of the SERP.
The images present in the content must be of less size. So, you have to enhance the quality of those pictures. Just like the webpages, PDF files also need to be focused on while using the visuals. If you don’t lessen the size of the pictures, it will make the PDF file heavy and bring difficultyfor the users to download.
- Make the files mobile friendly
The usage of mobile devices has increased over the last few decades. People tend to complete all the tasks on their mobile phones and you have to remember this element. The files must be easily available for the users on the mobile phone
Just ensure that PDF files are mobile-friendly. Make them easily downloadable on mobile phones or it will lead to increasing the bounce rate of the page. For it, you again have to reduce the size of the document. Moreover, the file should be easily openable on mobile phones.
- Make the content unique
The lines present in the article must be unique for the readers. Don’t make the content plagiarized or it will lead reduce the interest of the audience.
If you are really looking to get back the reader on the page again, you must provide them with unique and informative content.
- Use keyword in the file name
To rank the PDF files on the search engine, you must add the topic name and keyword in the file title. Just like the URL of the file, its name will also help you get ranked on the page. The reason is that the files will be shown on the search engine based on the term used by the readers.
Due to this element, it is quite important to make the file name keyword relevant. It will help you drive the right traffic on the page.
- Track the downloads
Tracking the record of downloading can help you get improvement in the content. For example, you can get an idea about the interest of the audience easily.
It is a great tactic to optimize the PDF files and rank better on the search engine. Therefore, you must keep an eye on downloads and see the interaction of people.
Back in the day, there was a myth related to PDF files that they can’t be ranked on the search engine. But this element has been made clear and people can see the files ranking on Google. They even come up with the PDF tag on the search engine to make it clear for the audience.
If you are also looking to increase the rankings of PDF documents on the search engine and make them appealing to the audience, you must focus on the crucial elements that can up-rank the document.
All the necessary aspects that are needed to be considered while optimizing the PDF document are discussed in this article. Hope, users will find this content worthy and will easily enhance the quality of the PDF documents.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.