Guest posting has gained huge popularity over time. As businesses have started realizing the potential it holds, they have moved forward to buy guest posts and invest in this great marketing strategy.
However, there are still many people and beginners, who tend to question the worth of guest posting. Is it worth it to buy guest post? Is this investment worth the effort and time? What are its drawbacks? Are the benefits huge enough to outweigh the cons? Well, there is a lot of thought that goes into guest posting and whether one should even work towards it or not.
If you are also confused about whether you need to put effort into this strategy or not; then we are here to help you. We have a brief guide that puts out some of the most basic and crucial facts about buying guests posts and how it might be a smart decision to make.
Sponsored Posts vs Guest Posts
Many assume that there isn’t much difference between sponsored posts and guest posts. But there actually is and understanding it, will help you gain knowledge about the different strategies.
In a sponsored post, you basically pay a blogger, a specific sum amount, to create a post for your business. You can deliver the content to the blogger or ask the blogger to make the content on their own, ensuring that it is magnetizing for the audience. However, keep in mind that if the blogger creates the content on their own, following your guidelines, you will have to pay them the amount they demand and it might be high.
On the contrary, a guest post is a piece of written content that is created by you but is posted on a website or a blog space that is not owned by you.
As people confuse the two largely, bloggers and influencers have started tagging their content as sponsored posts more and more to create the difference between these two clearly.
Once you understand the difference between these two, you are able to choose the strategy that seems more fitting for your business needs. Both of these strategies work wonderfully though. But in this article, we will be focusing on guest posts and how it can be helpful for your brand in the long run. Let’s have a look.
Reasons to Buy Guest Posts:
There are various perks that one might enjoy through a guest post. It can really be helpful for your business. How? Let us find out together.
- Original and High Quality Traffic:
The major reason why people and businesses have started investing in guest posts is that it helps in attracting high quality, original traffic to their website. The audience that takes time to visit your specific link, is usually interested in the product that you are offering.
However, it is very important to pay close attention to the content that you write for a guest post. It must be unique and well-written, with the right keywords, to rank higher. Always opt for evergreen topics that can help you generate an audience for the years to come.
- Helps in Building SEO Authority:
Buying guest posts can help you build your business’s SEO authority. Believe it or not, backlinks are never getting old and they are a huge SEO factor. And now, Google focuses a lot more on the “quality” of the links that your website acquires. Whether you are an established website or a beginner; backlinks are crucial for building your authority in search engines.
- Boost Business Awareness:
Building your business awareness is very important but at the same time, it is quite competitive too. Buying guests’ posts is an extremely amazing helping hand in this context. Whether you are an established brand, wanting to launch a new service or product or you are a new business, wishing to build awareness; guest posts can help you get the attention that you deserve. However, the website you opt for, for guest posts, must have a good reputation and a high following too.
- Get in Touch with Influencers:
Another huge perk of guest posts is that you get to increase your PR circle. Your social contacts are boosted and you get a chance to connect with influencers. Influencers receive endless guest post offers on a daily basis. Publishing a guest post, through an influencer with a high following can do wonders for your business, that you might not have thought of.
- Educate your Audience about your Brand:
Guest posts do a fine job in educating your audience, about the nature of your brand and product or services. You can either write a direct education article about your services or you can use the indirect content method to create an engaging piece of article which directs your audience to your brand. Whatever method you opt for, guest posts bring attention to your business smartly.
FINAL THOUGHTS; Is it worth it to buy guest posts or not?
Guest posting is rising in popularity but the bitter reality is that brands are still not understanding its importance as crucially as they should. However, with the perks that one can enjoy with professional guest posting, there is no dispute about the fact that it is certainly worth it to invest in it.
It is not a complicated task to lookout for websites and blogs that offer guest post services too. You can simply search for this on Google and you will get a lot of options right away. However, you must keep your niche in mind and choose a website that has authority and fits your requirements and budgets too.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.