The primary purpose of any business marketing is to create a business marketing strategy to create a positive brand image. The goal of creating strong brand awareness is to create a positive view in the eyes of customers so that they may feel positive about your brand. Inclusive-styled marketing aims to connect your brand with the largest group of your target audience and also it creates a much stronger bond between your existing customers and your brand.
What is inclusive marketing?
Inclusive marketing is a type of marketing that contains a huge diversity in all forms including people of all appearances, genders, and age groups from all stages. It is all about recognizing your audience in the best way possible and then crafting your content on the behalf of that perception of what you have made about your potential clients. Such a type of marketing strategy successfully resonates with people from all age groups and it has the potential to serve all of them equally. An inclusive marketing strategy is a type of marketing that recognizes its audiences even if they have multiple identities reflecting the best representation of the people in the real world.
In this blog, we are going to discuss the ways to make your inclusive marketing much more diverse and versatile so that it may handle audiences from various intellects. While focusing on the content marketing strategy, you should strive continuously to put all your effort in front of the right people, and buy Instagram followers can be a very effective way to achieve this.
Let’s get started:
How can you make your marketing more inclusive to neurodivergent clients?
Neurodivergent people are those who behave so differently from the people whom we call normal. This individuality is implemented both in the digital and physical world and sometimes the most popular design, colour or layout makes just no sense to a neurodivergent person and they just consider it rubbish. Also, such a distasteful design can make them feel frustrated or stressed. Therefore, you must consider following given practices so that you can create content a perfect fit for a diverse range of people.
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Make your message plain and simple
To make your content more engaging and communicable to the neurodivergent community try to create your content punchier and to the point. You must avoid using all the abstract sentences and try to keep them concise and unique as much as you can. Don’t use too much jargons otherwise you will make them confused and they would prefer to go somewhere else.
Choose the right colour scheme
Another important thing to consider while you are creating inclusive content is carefully selecting the visuals and colour scheme which is a continuous part of your inclusive marketing content. Many neurodivergent users feel so frustrated when they see too bright or contrasting colours. Therefore, you should prefer using pastel tones which makes your content less contrasting. The best approach you can use in this matter is the utilisation of three secondary colours on a plain white background. This type of colour combination is very helpful in reducing the stress level of neurodivergent users.
Offer content in a variety of formats
The best approach to displaying your content is by using different formats that add so much variety to your content. So that they can easily access the most favourable format in which they feel more comfortable. The following tips can be very helpful for you in this regard:
· Use the transcription feature to narrate your text because the audience finds it very convenient when they are going through your content
· Try to create fully descriptive subtitles of your video as it helps the reader to have more idea about the content of your video
Use graphics and imagery to support your content
As with the colour combinations and the words you choose to write on your website, you must keep some guidelines in your mind while creating the images for your web pages.
· Your image should be of high quality and clutter-free. It should be very clear about the products you are offering.
· When you are editing the images for your inclusive marketing content make sure you keep in mind the colours that you have chosen and maintain symmetry throughout.
· Choose images which have only one or two focal points so that they may not confuse the viewers.
· You can also take the help of creative imagery if you want to show your content written on graphics.
Make a more descriptive CTA
Call-to-action is the place that sometimes tells your audience what to do. The more it will be descriptive, the more it will be able to guide people on what they should do next and it is the best way to drive traffic to your website. If you are going to add CTA you must keep the following tips in your mind.
· Your call to action should be very concise and clear
· You should tell your audience what they cater to get connected with you.
· Carefully choose the most suitable colour for your call-to-action button that resonates with your brand identity.
So now we know so much about creating compelling content while doing inclusive-styled marketing. let’s have a quick recap:
· Your design should be more accessible to all types of your audience as it will engage a bigger audience on a large scale.
· Be simple and consistent while designing the layout or creating the content for your brand. choose the most suitable brand colour that is equally liked by all types of people
· The call-to-action button should be very clear and concise on your website and tells the users what to do.
· Offer people several ways to interact with you and your content.
Hope you find it informative and helpful.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.