Instagram is an excellent tool for businesses to create brand awareness and generate sales.
However, Instagram has some limitations when it comes to posting clickable links, whether they are affiliate links or promotional links. The platform only allows you to include links in your posts if you’re running paid ads. The other options are through stories (using the link sticker) and via DMs. Of course, you can also include one link in the bio.
The problem with those options is you can’t really go around sending people DMs of your links, for instance. Meanwhile, Instagram stories only last 24 hours, so they’re not that ideal, either.
Fortunately, there is another more reliable option – creating an Instagram landing page. An Instagram landing page is a standalone page where you can direct your Instagram audience to. From this landing page, the audience may be able to access and click different types of links.
The link to the landing page is best included in the Instagram bio, as shown below.
A post-click landing page is great because it lets you direct users to important pages that you want your audience to visit. Here, we shall discuss how to use an Instagram landing page to boost engagements.
- Post External Links to Your Feed
Instagram provides only limited opportunities to post your third-party links. Having one primary third-party link is recommended because it effectively sends people to a dedicated landing page where they can get more information. The single link in bio will help you engage your customer further.
From the post-click landing page, your prospects can find content like blog posts, Youtube videos, or customer reviews. They’ll also see details like purchase portals, sign-up forms, and other features you cannot add to your Instagram page.
Insert your shortened third-party link in your bio. To shorten your link, you can use services such as bitly.
- Go to your Instagram profile page
- Tap on the button ‘Edit Profile.’
- Paste the third-party link to your simple landing page on the ‘Website’ field, as shown in the image below.
Including an external link on your Instagram page can also be helpful if you wish to increase your email list subscription from your Instagram traffic. However, check your email list and vet it regularly to ensure that your leads have provided valid Email addresses.
- Adjust Instagram Privacy Settings
Many people are on Instagram to share their life with their family and friends. But some people are not interested in showing off their lives to the public, so they have their accounts private. Keeping a private Instagram account gives you the autonomy to select who you share your life with on Instagram. However, this will limit your account’s visibility.
With a private account, the types of content you post, whether video content, pictures, or any other additional content, will only be visible to those you allow. While this may be good for personal accounts, your business account should be public.
Having a public Instagram account makes it possible for your target audience to find you and browse through your content. In addition, the visibility offered by public accounts allows you to grow your prospective customers on Instagram.
As a business owner, you can easily direct your Instagram prospects to your landing page content using various feature-rich links, as discussed above. Instagram, therefore, becomes the touch point with the potential visiting clients, and then the landing page content engages them further and reinforces your call to action.
If your Instagram account is a business account, it is automatically public. But if you want to change your personal account from private to public, here is how you go about it:
- Navigate to your Instagram profile
- In the upper right corner, locate the three menu-line
- Tap the three lines and select ‘Settings.’’
- Under ‘Settings,’ select ‘Privacy.’’
- Under ‘Privacy,’ navigate to connections and select ‘Account privacy.’
- You will get a pop-up prompting you to change the privacy settings, select ‘Change.’
Creating a landing page with significant engagement requires a visible account that attracts the right target audience. Therefore, changing your profile settings from private to public will significantly improve the engagement level your page and landing page receive.
- Add Social Icons to Your Landing Page
Congratulations, your Instagram account has attracted your prospective customer, and they have taken the step to click the link that leads them to the landing page. However, having them on your post-click landing page is not the end of the journey. This is the time to engage the users with more of your branded content. In addition to providing them with such content, provide your other social media pages where the prospects can connect with you.
Different social platforms give different user experiences. Hence your customers should be able to find you and interact with you on the platform they prefer. You should, therefore, ensure that you have social icons on your landing page.
The Lending Club, for example, provides links to its Twitter, Facebook, LinkedIn, and Pinterest accounts above the fold.
Adding social icons to your landing page should be straightforward with the right Instagram landing page builder. Most of these tools, like Leadpages, Landigi, and Seedprod, will provide templates with that option. All you have to do is choose the social media accounts you want to link to and add the links.
- Reduce Your Scroll Time
On social media platforms, attention is everything. Therefore, you must capture your visitor’s attention in as little time as possible and give them the information they want just as quickly.
When creating your Instagram landing page, your content and CTAs should stand out the moment users arrive on your landing page.
Try as much as possible to reduce the scroll time. Visitors won’t have the patience to scroll to the bottom of the page to find what they are looking for. Therefore, putting all the critical links above the fold is advisable.
Looking back at the Lending Club IG landing page above, you can see links to their other social media accounts are towards the top. The links to their website, blog, reviews, and contact page are also at the top. These are their priority pages.
Similarly, you should identify your critical pages and link to them toward the top of your landing page. That means visitors won’t have to scroll to find those links. You can then let the other content sit toward the bottom of the landing page.
- Create a Fun, and Witty Hashtag
Instagram is the world of hashtags. The right hashtag can expose your brand to broad, diverse audiences you might not have reached initially. Therefore, you must learn how to create captivating hashtags to reach more people. Check out these Instagram hashtag trends to have a better idea of what are the most used hashtags on Instagram this year.
Reaching more people increases the engagement on your Instagram page and the number of people who get to your post-click landing page. So essentially, hashtags are the kingpins of attention on Instagram. Ensure you use inclusive language when creating your hashtags.
To create a compelling hashtag, here are some tips to keep in mind. Starbucks took advantage of these tips and started the #redcupcontest to promote their holiday-themed coffee cups, and they have close to 40,000 posts using the hashtag.
Here are the tips:
- Define the goal of the hashtag
- Consider the target audience
- Keep it short and sweet
- Leverage the emotional connection
- Conduct comprehensive research
- Promote your hashtag widely
- Consider running contests and influencer campaigns to popularize your hashtags.
- Engage with the users’ posts under your hashtag. E.g., by resharing and tagging the users on your official page.
By considering the above tips, you can create a hashtag that increases traffic and engagement to your Instagram profile and, more importantly, your landing page.
Instagram is great for many things but posting clickable links is not one of them. Luckily, you can work around this issue without having to increase your ad budget. You simply have to build an Instagram landing page and promote it with your posts, stories, and reels. Doing so will allow more people to access the landing page and visit the specific web pages you want them to.
In this article, you learned five ways to boost engagements with your Instagram landing page. You can post external links to your feed, adjust your account’s privacy settings, and add social icons to the landing page. You should also reduce the scroll time and create an engaging hashtag campaign.
Following these tips should bring you closer to your Instagram marketing goals. All the best.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.