Blog posts are one of those on-demand content for every business leveling up their marketing strategy. With high-quality posts, marketers can save their time promoting to their online audience.
However, the constant demand for articles and blog posts that educate customers can be daunting sometimes. Not to mention that every marketer has to compete against competitors in making compelling content.
Today, many people have opted out of blog posts and online articles when searching for new information. Instead, they consider watching videos as a substitute to catch up with ongoing news.
With a video, people can receive the information faster compared to reading a plain article.
Why should you repurpose your articles?
Making new content, whether it’s blog posts or articles, requires huge dedication. You need to work on making the content plan, doing research, and planning the budget. All of this takes time.
When you have a tight deadline, creating content from scratch won’t be a good option for your end. Rather, repurposing old articles can save time.
You’ll not only make good use of existing content, but you’re able to create something fruitful by converting it into videos.
Turning your blog posts into video content will have more benefits than you’ve ever realized.
But why should you make a video?
Videos are the future
Over 82% of current internet traffic is online videos. That means a vast majority of people access videos more than written content, like articles and blog posts. By converting your old posts into videos, you have a higher chance of getting more traffic from your content.
Videos are shareable
With the advent of social media, sharing online videos has become easier. Everyone can share and enjoy watching videos at their fingertips.
Five ways to make old posts into videos
There isn’t the best method in repurposing existing blog posts; however, you can extend the benefit of an old article by turning it into the right video.
1. Create explainer videos for brands
An explainer video is a type of marketing video that explains a product or brand in a meaningful way.
Instead of describing your company in a long, bulky paragraph, you can incorporate explainer videos to demonstrate your core business even more attractively.
You might as well use explainer videos to describe your product and its features through compelling animation. With the help of a clear voiceover, viewers are prompted to follow the description to take the desired action.
Here’s an example of a good explainer video.
The narrator briefly describes how common problems arise. The visually appealing animated icon helps the audience understand and relate to the obstacle displayed in the video. Hence, allowing them to continue watching the content until it ends.
This explainer video tells the problem through engaging storytelling. Viewers are then brought to follow the main character’s journey until the narrator wraps the video with a single solution.
2. Turn how-to blogs into tutorial videos
Decades ago, blogs ruled the world. Almost everyone on the planet competed in running a blog as part of their business or personal identity.
However, it has shifted dramatically after video content took over the internet. Many people no longer read blog posts since it takes some time to finish one article.
If you own a recipe blog or how-to-related blogs, it’s time to repurpose your old posts into engaging video content.
How-to blog posts gained a lot of traffic in the past simply because everyone needs guidance on something they don’t know, and your post happens to fill out their needs. However, ever since the existence of YouTube, many have moved to this platform to check out the same content.
That’s the reason why how-to or tutorial videos have become one of the most sought after and viewed videos on the internet. People don’t get tired of watching tutorials from different perspectives.
3. Optimize for social media videos
Over 3.96 billion people use social media worldwide. That’s almost half of the total world population in 2021.
With this massive number, you should know that most people are online on social networks compared to blogs. That’s how you know where to repurpose your old content into good use.
Social media videos, including Instagram feeds, stories, and live and Facebook posts, are two of the many platforms you can consider publishing your videos.
You can re-draft your article and turn it into scripts when making a video. Editorial news is one of the great examples of repurposing written content. People often watch breaking news when receiving new information rather than reading an article about it.
4. Initiate webinar series
If you run newsletters or email automation series for your subscribers, you can now make them into webinars instead.
With that number, you can only expect a lower conversion in return.
Instead of sending unlimited emails to your audience, you can do better by making it into a webinar series.
Since the global pandemic hit, many businesses have been forced to be active online. Webinars have become the best option available to safely conduct a business meeting. Moreover, people are now accustomed to attending a webinar in learning new information.
You can take advantage of this situation by creating a webinar series.
5. Make educational videos
Last but not least, you can create and repurpose your articles into educational videos for your audience.
There are two options in general. You can either make your content free or paid based on your likeness.
If you’re okay with giving out free content, you can use a platform like YouTube to host your videos. When you post your videos there, you have a chance to build an audience through subscribers as well as get paid by the platform.
Although it takes time, having videos on YouTube can benefit you in many ways. Not only will you get a broader audience with a chance of getting paid, but you can pull more traffic to your website organically.
On the other hand, you can initiate paid content by registering yourself in an online course platform like Udemy. You’re able to teach people with the content you produce as well as receive a one-time payment from each student.
Marketers don’t need to create new articles or blog posts every here and then. Although the demand for new content is always there, having repurposed content will be enough to fill the constant need.
Instead of repurposing old posts into other written content, you can take a step ahead by creating online videos. For the records, video content has become the most sought content on the internet. People can’t get enough from watching videos.
It’s time for you to repurpose existing blog posts into compelling videos to hook your audience. Content repurposing will add value and extend the benefit of old posts in a different form.
By making video content, you’ll have a higher chance to build a bigger audience as well as receive more engagement that leads to customer conversions.