Gone are the days when people used social media platforms only for posting vacation pictures and communicating with friends. In recent years, many social media channels have emerged to become the most popular platforms of the decade, and one of them is Instagram.
Instagram has become a platform for content creation, expression and marketing and the relationship between content creation and Instagram has become highly co-dependent.
Great content is a valuable asset and can create a remarkable difference for your brand in many positive ways if used efficiently. A great way to use this valuable social content is by integrating Instagram into your events through an Instagram wall.
What Is An Instagram Wall?
An Instagram wall is a highly engaging tool through which users (most likely event organizers) can display content from Instagram through a single source like hashtags, user handles, user mentions, stories etc., on digital screens.
An Instagram wall can be used at events like concerts, game nights, weddings, trade shows or business conferences. But that’s not all. There are more spaces where Instagram walls can be displayed, like restaurants, stores and venues.
Instagram walls are a great hit at events and can be modified according to the brand’s tone.
How To Create An Attractive Instagram Wall
There are various solutions in the market that can help you create an attractive Instagram wall. The foremost step is to find an impressive social media aggregator with advanced features like Taggbox that goes way beyond in enabling you to create the perfect Instagram wall.
Here is how you can create an attractive Instagram wall for events.
- The first step is to select an advanced social media aggregation tool to create an Instagram wall (like Taggbox).
- Connect your Instagram business account to the social aggregator tool to start the process.
- The next step is to select a source like – hashtag, user handle, user mentions etc., through which you want the tool to collect content.
- After collecting the content, you can moderate the feed by filtering out the posts of the feed.
- The last step before publishing the Instagram wall is what makes your wall stand out. You can select different styles and layouts for your Instagram wall, choose a different font and change colors to match your brand’s tone.
Now you are ready to publish this Instagram wall and make your events amazing! Want to know how?
Here we have a list of tips for you to use Instagram walls in the best way.
Tips To Use Instagram Wall?
Instagram Wall At Multiple Locations
Event hosts can use Instagram walls at various locations. This is especially useful for massive events with various speakers and different programs happening in the same event.
Event hosts can use walls at locations such as hallways, lobby areas, and cafeterias, or as the stage backdrop or entrance of the event.
Instagram Wall As An Information Board
During events, much information gets lost due to the scattered crowd. Making announcements is a doable way, but it is not much effective because of the unattentiveness of the audience.
Instagram wall can serve as an information board for events. Hosts can sync it to their Instagram account, and as Instagram walls work in real-time, hosts can post the information on their Instagram story or post about it and can display it on preferred digital screens to pass on the important information.
A Dedicated Space For Sponsors
Giving your event’s sponsors a dedicated space is always an impressive move. Hosts can display the sponsor’s social media posts on the Instagram wall, feature their announcements and run tickers of special announcements.
This way, you can make the sponsors feel seen and keep them under the spotlight during the event.
By dedicating a space for your sponsors, you can also achieve more than just the sponsor’s appreciation. It can also help you market your event to a wider audience.
Instagram Wall To Boost Engagement
Instagram walls are extremely compelling to look at. Hence they can also considerably improve the event’s engagement. Hosts can use Instagram walls to display interactive sessions like Q&A rounds and polls which they can host in real time on their Instagram.
This tactic can keep the audience highly engaged in the event and motivate the audience to participate and stay attentive during the event.
This is also a great way to inspire more audiences to post about your event, as people love to be seen and feel appreciated for participating in an activity.
Wrapping It Up
What a perfect Instagram wall is can differ for every brand depending on the requirement and how the hosts want to leverage it.
So, there is no one perfect way, but many best ways. However, what’s certain is that an Instagram wall can improve any event greatly.
Saurabh Sharma is a Digital Marketing Executive at Taggbox, a leading UGC platform. He has two years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest technologies.