- 25 March 2024
- by Andrej Fedek
- Blog, Business, SEO, Traffic
- 0 Comments
Naturally, if you have a money site that you want to drive the best traffic to, you’d need to execute certain SEO strategies that help you move up on ranks in the Google SERP (search engine results page). In order to do that, if your sole SEO tactic is to go for PBNs to improve your money website’s organic visibility, you’d need to be able to choose the right PBN (Private Blog Network) domain to help you get that boost in ranking. MonsterPBN backlink agency recommends to diversifying your backlinks profile because different Google algorithm updates affect different factors, and the more factors we have pumped well, the less likely we are to get hurt, the same with link types – the more different types of backlinks we use, the more protected we are.
If you’re here, surely you wouldn’t need an illustration of how these PBNs work, but for some of you who haven’t quite had that intimate grasp on the topic, we’ll leave you a short explanation.
So what exactly are PBNs, and how do they actually work? Get this: Backlinko says, “Backlinks play a crucial role in search engine algorithms, ultimately boosting your SERP rankings.”. “They notify search engines that your content is credible, useful, and valuable.”
If you understand the importance of backlinks and how they are prized as one of the top 3 keys for SERP ranking factors, you know PBNs.
Private blog networks or PBNs are networks of numerous authoritative websites that simply exist to build backlinks for a certain website, and in this case, your money/main site.
Since the links are directed to your money site, they drive incredible traffic to it, and in the end, they help you improve your SERP ranking. However, to create the best PBN, there are certain things to consider, like choosing the right kinds of PBN domains.
Read on as we delve deeper into everything you need to understand about PBN domains and how to choose them.
Why Choosing Good Pbn Domains Matter?
When you’re choosing to go with this SEO strategy, good PBN domains become the ideal necessity since the quality of your PBNs directly impacts the safety and success of your SEO attempt to drive more traffic to your money site.
In addition, when choosing good PBN domains that pass certain criteria, you allow yourself to stay far away from a number of risks that come from using low-quality or spammy PBN domains.
These risks could include:
- Penalties- As you might know, spammy or low-quality PBN domains could lead to various Google penalties, such as algorithmic penalties, a demotion in SERP rankings, and intensely decreased organic traffic to your money site. This happens because certain tools such as Penguin (Google’s algorithms) detect these spams, mark them as manipulative link schemes, and penalize the websites.
- Credibility Loss- Once you’ve been penalized by Google, your money site is bound to be demoted in SERP rankings. This can bring your audience, customers, clients, or sites in the same niche in a bad light and ultimately damage your credibility and reputation.
- Non-permanent Results- Investing in spammy PBN domains might temporarily boost your SERP rankings. Still, for the risks that come with it, such as penalties, money, and credibility loss, you’ll find yourself drowning in failure rather than success in the long run.
It is important to understand that you’re already walking on thin lines using PBNs as your SEO strategy to improve rankings in Google since they do go against certain guidelines issued.
So, in order to bypass these complications or risks mentioned above that would most definitely be hampering your success, avoiding them would ultimately come down to choosing good PBN domains.
Types Of Pbn Domains
Now that we understand why good PBN domains matter let’s move on to the types of PBN domains you can find and work with. While there are several, here are some of the most common types of PBN domains people normally go for:
Expired Domains
These are the domains that haven’t been renewed after their previous owners have registered them. Since the domains usually expire after a certain period, when it exceeds the given amount of time, they are usually up for new registrations.
Most marketers purchase and use these expired domains for their PBN domains since they come with existing backlinks, authority, and history, making them an ideal choice for building your PBNs that safely boost SERP rankings.
Backdoor Or Just-Dropped Domains
While expired domains and backdoor or just-dropped domains both have similarities, such as coming with existing authority, backlinks, and history, all extremely necessary for building great PBN domains, they differ in time.
Expired domains are usually ones that have not been renewed in years, while backdoor or just-dropped domains, as the name suggests, are domains their previous owners have not renewed in merely hours.
Backdoor domains are usually released as soon the registration for these domains expires and are available to purchase, fresh in the market within hours.
Auction Domains
Another great way to build your PBN domains is by buying auction domains. They usually comprise expired domains or current domains that are live and are being sold by owners.
Many websites host these auctions where people can bid and buy the best domains, and mostly, the types of domains being sold in these auctions usually come with great existing authority, backlinks, and age.
Freshly Registered Domains
Last on this list are the not-so-popular but worth-mentioning domains called freshly registered domains. These typically refer to the domains you or someone you’re buying from have freshly or newly registered.
While the freshly registered domains come with a clean slate, they are practically useless in the wrong hands since they do not come with existing authority or backlinks and lack age, making them less beneficial for your SEO practice.
They usually need a lot of time and effort since you’re going to be building authority in order to drive traffic back to your money site, and since it’s new, search engines might have their eyes on you with suspicions.
How To Choose Pbn Domains?
By now, we’re certain that you might really have a good grasp on the ins and outs, the dos and don’ts of PBN domains, and why choosing good PBN Domains matters. Not only does choosing high-quality PBN domains negate certain penalties, but they offer you less work and more results.
That being said, let’s proceed to how you can choose PBN domains that can be safely used to create backlinks for your money site without any issues, guaranteeing your success and safety.
Look For Relevant Domains
Regardless of what type of domains you choose for your PBN domains, choosing ones that are relevant to your niche is important. Looking for and buying relevant domains brings various benefits, such as:
- Credibility: The domains appear much more credible and legitimate, and the backlinks appear less fishy, negating the risk of penalties.
- Linking: You can perform effective SEO using relevant domains since relevancy helps you naturally link the site to your money site without any backlashes.
- Valuable Authority: The backlinks become high-quality thanks to their relevancy, in turn sending authority to your money site.
- Decreasing Risk: They naturally appear less fishy and suspicious when compared to spammy PBN domains.
Look For Domain Authority (DA)
Why, you may ask? Domain authority is crucial when you’re choosing or purchasing PBN domains since the ultimate goal is to drive traffic to your money site using SEO.
Take it this way: a high domain authority ranking usually means that the search engines regard these websites highly, so the links that you decide to add to it automatically become high quality and can easily boost your money site on the SERP.
Since PBNs require the ability to boost money sites and domains that have high DA can easily contribute to this; they go well together and, hence, are highly valued.
Look For Domains That Have Age
For better SEO results using PBN domains, you should look for domains that are older since they bring more authority. Not only do they bring more SEO value, but with it, they bring credibility and have you working less for recognition since they may already have it.
Investigate Domain’s History
It is important to investigate a domain’s history before you choose or purchase it as your PBN domain to avoid future risks and penalties that might lead to your money site’s downfall.
For smooth SEO success, firstly, check if the domain has any history of blacklisting or penalties since you want to start off with a more or less clean slate.
Secondly, make sure to investigate and double-check for questionable content such as spam, illegal or adult content, plagiarism, etc. Investigating the domain’s history before you use or buy it saves you from future penalties and issues from search engines.
Wrapping Up
While PBNs come with risks, marketers and website owners still highly regard this SEO tactic since they bring in more results, safely boosting your rankings on the search engine by a margin if used knowledgeably and carefully.
However, for PBNs to work smoothly and to avoid any penalties and risks further down the line, such as dropping in ranks, loss of credibility, and the like, you need to give in more time and effort when choosing PBN domains.
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.