- 12 May 2022
- by Sparsh Bhasin
- Social Media
- 0 Comments
Who doesn’t want to become an influencer, everyone wants to work from home, collaborate with favorite brands, and even get paid to travel at times. Being an Instagram influencer has become a strong career option for many. The life of a popular Instagram influencer is one that sounds extremely appealing. But how easy is it to drop everything and become an Instagram influencer? In this article, we’ll teach you how to become an Instagram influencer and a step-by-step guide.
If you think you can become an Instagram influencer, then you should follow this guide. Here are the steps on how to become an influencer on Instagram.
Steps on How to Be an Instagram Influencer
There are a lot of things you need to know before being an Instagram influencer. Let’s get started on how to become an Instagram influencer.
1. Pick Your Niche
To build a huge audience base on Instagram, you need to have a niche. Nothing good will happen if you post about everything on social media channels. The chances of your audience being interested in the things you love are hard. But if you can choose one niche and stick to it, then it’ll help you.
Your Instagram niche shouldn’t be too broad, or you’ll struggle to build an ideal audience base. On the other hand, your niche shouldn’t be too specific either. For instance, it’s better to focus on fashion as a whole industry, than just focusing on sandals or earrings. It’ll help you not limit yourself when you’re looking for brand collaborations.
Some of the top and most profitable niches to choose from on Instagram include:
- Beauty
- Fashion
- Baking
- Travel
- Lifestyle
- Health and fitness
- Business
- Music
- Parenting
- Pets
Your niche choice shouldn’t be just because of the money. You should choose a niche that you’re passionate about.
2. Think of a Catchy Name
Your Instagram username or your handle is something you’ll be known from. So it should be something that you’re comfortable sticking with. It’s what your followers will remember you by. There are several methods for choosing a catchy Instagram username for yourself.
- Think about it deeply
- Keep it simple
- It should be unique and not Obscure
3. Have a Creator or Business Profile
Instagram provides you two options for creating an account, based on how you’ll be using the account.
If you just want to use Instagram for everyday general posting, you should have a personal Instagram account. An Instagram business account, on the other hand, is built for businesses and creators. An Instagram business account on the other hand offers analytical tools, and it can provide you crucial insights to understand your audience.
You’ll be able to see the kind of content that works the best for you. This should help you to boost more engagement, which will hopefully get you onto the Instagram explore page and attract new followers.
4. Write a Catchy Bio
Instagram bio doesn’t provide you a lot of space to showcase your creativity. Whenever a user clicks on your profile, your Instagram bio shows them the necessary information. You’re free to write whatever you want in your bio but again think about what you want to share information about yourself.
Be as creative as possible, and don’t be afraid to be as humorous as you want. Your audience should see you as a person that they can relate to, you can achieve this with a friendly bio.
5. Hashtags Help A Lot
One of the best ways to get noticed on Instagram is to use relevant hashtags. You can use ideal hashtags for your posts, your Instagram stories, and your bio. When Instagram users are looking for inspiration, they’ll search for a particular hashtag.
These hashtags help new people discover you, and if your content appeals to them, then they’ll follow you. It’s easy to see the effect hashtags have on your posts. This is a crucial step to follow if you wish to learn how to become Instagram influencer.
Of course, you need to publish high-quality images, or it’s unlikely that anyone will even care for them. Instagram allows you to use up to 30 hashtags in a single post, your ideal limit should be 10 hashtags.
6. Find Apps That Help You Get Brand Collaborations
Let’s say you’ve gained a huge audience base, you need to know how to earn money. While it may seem like it, you won’t get brand collaboration offers on your own. As a micro-influencer, you’ll have to do a lot of work looking for brand collaborations yourself. The most convenient solution is to sign up on an Instagram influencer marketing platform, which can connect you with brands.
There are apps out there that connect influencers with brands of your specific niche. Some influencer marketing apps allow brands to post collaboration offers.
7. Create Fresh Content
Being an Instagram influencer may seem easy if you have a lot of content to publish. But what happens when you’ve posted all the content? Most influencers use a posting schedule to make sure they publish with consistency. It becomes surprisingly challenging to think up new, unique content every single day.
Wherever you’re heading on a daily basis, you should be ready to create the content. Most of the time, creating content on Instagram is all about spontaneous.
Some influencer niches are tough to produce consistent content for. If you’re a travel influencer, you probably aren’t traveling enough to publish images regularly. You can visit local landmarks while you’re not able to travel overseas. Other content ideas include:
- Seasonal content, including holiday, themed content
- Flatlays
- Introductions or reintroductions to your new followers
- Throwback photos
- Birthday or special occasions celebration posts
8. Be Transparent
When you’re an Instagram influencer, you’re kind of a brand. Although, that doesn’t mean that you should act like huge brands. What makes influencers unique is that they’re real and transparent people. People won’t buy a dress just because you suggested it, they’ll buy it because you like it too. You should be honest with your audience.
Being transparent involves sharing what you don’t like, as well as what you like. You want your followers to relate to you, which means showing that you have honest opinions like everyone else.
This doesn’t mean you should air your personal problems online unless you want to. As an influencer, you still would want to make some parts of your life private.
9. Tell Stories to Inspire Others
One of the biggest reasons why Instagram influencers are so famous is because they inspire people. Even people who don’t post regularly may visit the app to keep a track of their favorite influencers.
If you create inspiring content, it evokes a feeling in your audience. Regardless of the kind of feeling you’re trying to invoke, it’ll help your audiences. Think about the type of pictures that might inspire followers in your niche. If you’re in the food niche, you should inspire your audience with a beautifully presented dish that looks delicious.
Whenever users save a post, it’s a green flag for Instagram. It means that as a content creator, you’re offering value to your followers. After all, post saves are tougher than getting Instagram likes, you won’t get more than 10 saves per post when you’re just beginning. This is an important step on how to become an Instagram influencer.
10. Be Patient
It’s rare to find an Instagram influencer who almost fell into their job by accident. Especially when people are attempting to become an influencer in the already oversaturated niche.
You should know that becoming a huge Instagram influencer on Instagram, YouTube, or Twitter is a huge task and it doesn’t just happen overnight. It may be fun to post images and create fresh content. You’ll need to keep up with the content on a daily basis, even when you’re on vacation.
Your passion for becoming an Instagram influencer is nothing when you don’t have the right consistency. You should be patient and keep up with the hard work till you start seeing the results.
Conclusion: How To Become An Instagram Influencer?
While the life of an Instagram influencer may seem easy and fun, you need to keep in mind that there’s a lot of hard work that goes into being an influencer. Leading the influencer lifestyle can be rewarding, but there’s more to it than free stuff.
If you’re prepared for the hard work, then start your journey today. Hopefully, our guide on “how to become an Instagram influencer” will help you out.
