Small businesses are essential to the local and wider economy, and they can also become part of the soul of a community too. This is why it is so important to support smaller businesses, but when you’re competing with big corporations who can sell products at cheaper rates or afford glamourous marketing campaigns, it can be hard to keep up. If you’re a small business owner who would like to attract more customers and hopefully expand your company as a result, here are some simple tips and tricks you can try.
This is a great way to reach current and new customers alike and could help to increase your sales if done right. Newsletters to subscribers are a good way to keep them posted about what your business is up to and any new products that they might be interested in or events that they might want to get involved in. You could also arrange to have discount codes and coupons sent out to customers, which may attract new ones to try your products. Look at using services like this one for direct mail marketing and see how it could help to promote your brand and boost sales.
Offer Free Samples
Just as discounts will attract new customers, so will free samples. Everyone loves to get some freebies when they make a purchase, or if they are intrigued by a brand but aren’t sure if they want to make that full commitment to purchase their products yet. Whether you include some free samples in your customers’ shopping bags when you make a sale or let people sample them when they come into your store, this is a great way to boost interest in your brand and lock in some new loyal customers.
Ask for Feedback
If you want to see an increase in support and sales for your small business, you need to understand what people like and dislike about it. Customer service is key to any successful business, but you can’t improve on the customer experience unless you ask your customers for their opinions. You don’t have to do this all of the time, but at least a couple of times a year, ask customers if they would be happy to rate their experience with your business and provide more detailed feedback via a survey or leave a customer review on your website. You can use this information to improve your service, and that should help attract new customers as well as retain your current ones.
If your business hasn’t drawn as much attention as you had hoped, or you have noticed that interest has dropped significantly over the years, it may be time for a re-brand. Consumer demands and trends are changing all of the time, and it’s important to keep informed and stay up to date if you want your business to remain relevant. Re-branding could be a great way to breathe new life into your small business and attract new customers.
If you want to boost sales and attract more customers to your small business, consider the tips above and see which ones could work well for you.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.