Suppose you are one of those businesses that used to use social media. In this case, you probably know the importance of hashtags. Hashtags have been widely used on social media platforms such as Twitter, Instagram, and Facebook to increase engagement and awareness.
Just like the WooCommerce side cart is used to fasten the checkout process. In fact, according to sprout socials, using hashtags can help make your post viral.
However, many digital marketers question the importance of hashtags in modern social media. Some people think hashtags are a waste of time. And while hashtags may not be as helpful as they used to be, they are not dead. On the contrary, using hashtags is always beneficial in expanding the reach of your posts.
Likewise, this article will tackle how hashtags on Facebook may increase your organic traffic in 2023.
What is a hashtag?
A word or phrase preceded by a # symbol called hashtag. It was initially used to represent numbers. It can be used in social networks to identify posts on a specific topic.
Hashtag was first used by Chris Messina in the summer of 2007. That’s when the web developer came to the Twitter office with an idea. Due to the lack of a platform, he suggested that the company use the pound sign to group tweets.
Since then, the hashtag’s use, reach, and effectiveness has only grown. Hashtags are a way to associate social media with a specific topic, event, theme, or conversation.
They are no longer just Twitter. Hashtags are helpful on other social networks like Facebook and Instagram. This article will discuss hashtags on Facebook and how to use them to increase traffic.
How To Hashtag
Hashtags are easy. There are only a few special requirements you should know:
No Spaces Allowed
A hashtag can be a single word, an abbreviation, a combination of letters and numbers, or a phrase. If it is a phrase, there is no space between the words. All letters and numbers must go together without spaces in the hashtag. Your hashtag cannot contain characters or symbols (other than the # symbol at the beginning). Numbers are OK, but there must also be at least one letter, and a number – hashtags cannot be made up entirely of numbers.
Start With the # Symbol
To create one, start with the hashtag symbol # followed by letters and sometimes numbers. Fun fact: depending on where you are in the world, the # sign can be called differently. In the United States and Canada, it is called the pound sign or sometimes the pound sign.
But in other countries, such as the UK and Ireland, this # sign is called a pound sign. So now you see how these names are called “hashtags.” In other words, a hashtag is a name that includes a word or phrase with a pound sign in front of it.
Create Your Hashtag
Anyone can create and use a hashtag. I have developed many hashtags over the years. You can create one or more if you like. All you have to do to make a hashtag is come up with one. Then start including it in your posts.
You usually add it at the end of messages. But you can add it anywhere in the post as long as it’s readable.
You don’t need to register a hashtag anywhere. There are some hashtag controls, but they are unofficial, outdated, and generally not worth the hassle.
Please don’t overdo it.
The good number of hashtags on Instagram does not match the guidelines for Facebook. For Instagram, the best number of hashtags is between 10 and 15, but for Facebook, there are many.
When adding hashtags to your content, it’s best to use three to five hashtags. Also, brand hashtags work well on the platform to increase brand awareness and general search.
How Hashtags on Facebook May Increase Your Organic Traffic
Hashtags are a great way to connect with fans or people related to your brand or content. Also, here are some tips on how to use hashtags in your social media strategy:
1. Reach Target Audiences
Using hashtags on social media can help increase your reach. This is very important in social media campaigns because it can effectively convey content on a specific topic and reach specific people.
A hashtag is created with a pound sign (#) followed by a keyword or phrase. Then a space before the next word or phrase you want to name. And if you use the right keyword, your post will be included in their feed.
2. Compel an Action
The hashtag encourages action because it reminds people to take action. For example, if someone wants to promote the idea of recycling, they can use the #recycle hashtag. This will remind people that they should do it now. If you use hashtags on your Christmas Facebook cover, you can leverage them as CTAs so that your audience will buy more and be more engaged.
3. Shows Support for Social Issues
Hashtags are a great way to show support for a social cause. It can be used to express ideas, feelings, and other ideas. This can be done by adding a hashtag before or after the description.
Some hashtags have become popular in recent years due to their popularity with famous people and their influence on these platforms. For example, #metoo is an example of a hashtag popularized by celebrities such as Alyssa Milano and Rose McGowan. They helped raise awareness of homosexuality in Hollywood and beyond.
4. Build Brand Awareness
Hashtags are also used as a branding tool. For example, you can use your company name or keyword to make it easier for people searching for that keyword to find your company information or the website.
5. Increase Customer Engagement
Over the years, use of hashtags has increased immensely. Hashtags have become a popular social media platform because they are the easiest way to categorize content and increase customer engagement.
It is used to group messages into a common topic. This is a way to categorize posts to help increase customer engagement. Likewise, it can help marketers generate more revenue, find new customers, and increase the reach of their posts. This can make it easier to find people on social media.
You can easily find out what hashtags are being used on Facebook by typing in the search bar on your computer or mobile phone, just like on Instagram. Again, on a Facebook mobile device, start typing the hashtags you want, and Facebook will give you more suggestions. Consider creating your unique hashtag to add to every post.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.