In the ever-evolving world of hospitality, where 60% of hotel bookings are made online, keeping your finger on the pulse of the latest digital marketing trends is an absolute must for the success of your hotel!
With technology constantly advancing and consumer behavior changing, crafting a marketing plan that effectively targets and converts potential guests can be quite the challenge.
But fret not!
By implementing the right strategies in place, you can effortlessly drive quality traffic to your website, increase brand awareness, and boost those oh-so-important direct bookings.
In this article, we’ll delve into seven proven ways to optimize your hotel’s digital marketing efforts and turn visitors into guests.
Before you dive into implementing these proven digital marketing strategies for hotels, you must ensure that your foundation is as strong as can be.
Do not forget that the success of your hotel depends on it!
So, pay close attention to the most crucial elements that influence a guest’s decision when booking a hotel.
Things That Affect Guests Buying Decision & How Can You Leverage It To Your Favor
Pricing: We all know that price is the biggest deciding factor for hotel bookings. So, to ensure you don’t miss out on any potential guests, it’s essential to gather hotel price comparison data using a hotel rate shopper. This will help you refine your pricing strategy and offer competitive rates and promotions that will attract budget-conscious guests.
Facilities: Apart from price, guests also look for facilities that cater to their needs and preferences. To increase guest satisfaction and ensure they return, it’s crucial to offer amenities and services that go above and beyond their expectations.
Location: Location is also a crucial factor when it comes to attracting guests. Make sure to highlight your hotel’s proximity to popular attractions and transportation hubs in your digital marketing strategy. This will appeal to guests looking for convenience and make your hotel a top choice for their stay.
By leveraging these factors in your hotel’s digital marketing strategy, you can secure more bookings and establish your hotel as a go-to destination for guests.
Now, you’re armed with the knowledge of what truly influences a guest’s decision to book with your hotel, it’s time to take things up a notch and explore some top-notch hotel digital marketing trends that skyrocket your bookings.
Hotel digital marketing strategies: 7 Proven ways For more Guests
1. Work On Your Website
Let me tell you that your hotel’s website is the cornerstone of your hotel digital marketing strategies.
It’s the hub where all your content marketing efforts come together.
A well-designed website not only provides potential guests with the information they need but also establishes your brand identity and builds trust with them.
To keep your visitors engaged, your website should offer interesting and compelling content that motivates them to explore further and book a stay.
It’s essential to optimize your website for mobile devices and ensure that it’s easy to navigate.
Additionally, including links to your social media accounts can help you engage with potential guests and create a community around your brand.
2. Leverage Social Media To Connect With Your Guest
Social media is a dynamic powerhouse that can help you forge meaningful connections with potential customers and cultivate a vibrant community around your hotel.
It’s a no-brainer to create social media accounts for your hotel since it’s an affordable method of communicating with your audience directly.
To create captivating content you can involve your team to offer your audience a glimpse behind the curtains. Spotting team members’ and guest’s experiences in the visuals and videos adds a human touch that consistently yields the most interaction.
Additionally, it’s crucial to track the performance of your social media initiatives over time to comprehend which types of posts resonate the most with your audience and refine your social media marketing plan accordingly.
By harnessing the power of social media, you can craft a robust brand identity and establish a personal and genuine connection with potential guests.
3. Leverage Email Marketing
Looking to connect with both past and potential guests?
Email marketing is your go-to tool!
With the ability to send out newsletters, targeted emails, abandoned cart emails, and automated emails, hotels can keep their brand front and center in the minds of their audience and ultimately drive bookings.
Take it to the next level by segmenting your email list based on factors such as location, interests, and past bookings.
By doing so, hotels can send personalized offers and promotions that truly resonate with each group.
And with the help of email marketing automation tools such as MailChimp and Drip, sending timely and relevant updates to your audience has never been easier.
Don’t miss out on the power of email marketing – it’s one of the most powerful digital marketing strategies to keep your potential customers engaged and have them again. So, start engaging with your audience and boosting your bookings today!
4. Run Ads
If you want to take your hotel bookings to the next level without waiting for months and years but in a matter of days.
Look no further than online advertising!
With platforms like Google and Meta Ads, you can target specific audiences and increase your hotel’s visibility across multiple platforms, including search engines, social media, and display networks.
By using pay-per-click advertising, you only pay for the ads that get clicked which makes it a cost-effective option.
Plus, online advertising allows you to retarget visitors who have previously visited your website but haven’t completed a booking.
This personalized approach based on data can lead to higher conversion rates and measurable results.
So why wait?
Start running ads today and watch your hotel bookings soar!
5. Content Marketing That Provides Value
When it comes to hotel digital marketing, content is the king that can make or break your marketing efforts.
The modern traveler seeks information, particularly when deciding to take a break from the safety of their homes.
To attract potential guests and keep existing ones engaged, hotels need to understand what content marketing is and why it is crucial.
Content can take various forms, including website text, images, blogs, videos, social media posts, and more.
By leveraging social media, blogging, and website pages, hotels can share up-to-date information with their followers.
Plus, in order to create stronger relationships with guests, hotels must provide valuable content that goes beyond a basic website offering.
For example, a tourist guide can help plan their getaway.
Using content marketing hotels can gather customer data by offering them a freebie, discounts, e-books, and vouchers.
Once the hotel has enough potential guest’s email addresses, they can use marketing automation tools like HubSpot to personalize communication, unlock revenue opportunities, and strengthen their relationship with guests. To get in-depth content marketing tips, head over to our blog.
6. Invest In Search Engine Optimization
If you’re in the hospitality industry, I have some exciting news for you!
Investing in search engine optimization (SEO) has the potential to completely transform your business.
According to hotelieracadmy.org, 83% of hotel bookings begin from a search engine, and 92% of travelers click on one of the search results that appear on the first page.
If you also want your audience to find you on the SERP’s first page, you can make it happen by optimizing your hotel’s website for search engines which improves your brand visibility to prospective guests who are searching for hotels online.
This involves implementing advanced SEO techniques and creating top-quality, keyword-rich content that appeals to your target audience.
By utilizing effective SEO strategies, you can increase your hotel’s website rankings in search results, leading to more leads and potential customers.
Imagine how much easier it would be to attract new customers if your hotel appears on the first page of Google search results!
Investing in SEO is a surefire way to drive more traffic to your website and boost your business revenue.
So why not give it a try? With the right SEO strategies in place, your hotel can stand out in the competitive online landscape and attract the customers it deserves.
7. Track Your Progress and Take Action Accordingly
Want to ensure the success of your digital marketing campaign?
Then, keep track of your progress and make adjustments as necessary!
But how do you do that, you ask?
By using analytics tools like Google Analytics, Meta Insights, and Mailchimp, you can measure important metrics like traffic, click-through rates, bounce rates, and conversion rates.
This will help you figure out what’s working and what’s not, so you can make changes accordingly.
Maybe your social media campaigns are killing it, but your email marketing could need some tweaks to get the results you are expecting.
By consistently analyzing your progress and making necessary changes based on data, you can maximize your return on investment (ROI) and achieve your digital marketing goals.
So go forth, measure, adjust, and conquer the digital world!
There you have it, folks – seven proven hotel digital marketing strategies that convert website visitors into loyal hotel guests!
By optimizing your website for search engines, creating engaging content, leveraging social media, implementing email marketing campaigns, and utilizing paid advertising and retargeting, you’ll be well on your way to boosting your hotel’s online visibility, attracting more guests, and ultimately increasing your revenue.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.