So, SEO professionals are always on the lookout for new and result-oriented link-building strategies.
If you are also among them, it’s time to move on from the old-school techniques and embrace the latest one: Guestographics.
Haven’t you heard of it before? Then, you’re in luck.
Guestographics is one of my favorite ways to get backlinks because it has stood out as an effective link-building strategy.
In this post, I am going to help you understand:
- What is Guestographics?
- Why Guestographics work?
- How to create Guestographics?
- How to build links using Guestographics?
But before we delve into the details, let’s check the current situation of your backlink profile – how good or bad it is.
Analyze Your Site’s Backlink Profile
If you’ve been doing link-building for a long time, checking your backlink profile from time to time is necessary.
Go to the Backlink Checker Tool, enter your domain, and extract its detailed backlink profile for free.
The tool will provide you with the following data:
- Active Backlinks
- Deleted Backlinks
- Trust Score
- Citation Score
- Referring Domains, and much more.
Also, the tool helps you analyze your link acquisition trend.
When you start building links using guestgraphics, the Backlink Checker tool makes it super easy for you to track your progress.
With that, let’s get into the details of this latest link-building technique.
What Is Guestographics?
Guestographics is a linking-building strategy that involves guest posting of infographics to earn high-quality backlinks.
You design such infographics specifically for guest posting on another site and pitch it with a short and engaging introduction.
When the pitch is accepted, the website shares your infographic along with the textual content.
Now, the trick here is to add contextual links in the text. These transform into backlinks to your site.
Note: Some websites offer to ‘embed links’. These are automated links that appear whenever someone embeds an infographic on a web page.
I would suggest not going for embed links because Google might devalue such backlinks. When you are investing your time, resources, and effort, you deserve contextual backlinks.
In short, Guestographics is a combination of three SEO techniques:
- Infographics: Graphical interpretation of information or data for quick and clear presentation.
- Guest Posting: Getting your contributions published on well-established sites.
- Link-building: Process of getting links from other sites to your site.
Why Do Guestographics Work?
65% of people in the world are visual learners. So, they consume information presented in the infographics quickly and easily.
Reading the same information in a blog post might not interest them, but they engage with it when it appears before them in a visual form.
Plus, they will not hesitate to share it with their friends and peers if they like it. So, your infographic can go places.
Websites are interested in publishing what their readers like. So, if you pitch them a nicely crafted infographic, they are less likely to say ‘no’ to it.
In short, the chances of your guestgraphics pitch getting accepted are quite high.
If you successfully publish an infographic as a guest author on other sites, it is highly likely to get shared further, and you get more backlinks.
So, guestgraphics works!
And above all, you can build quality backlinks with it.
How To Create Guestographics?
Creating a guest posting infographic doesn’t require you to be a professional graphic designer.
You can create your own by following these 5 steps:
1. Identify Your Goals
Your infographic should have a purpose or goal. The most common aim is to answer one of your audience’s questions or solve their problems.
For example, this infographic educates people about the precautions they must take at events and gatherings to contain the spread of Covid-19.
Other objectives that you can achieve are:
- Provide a quick overview of a topic
- Explain and simplify a complex process
- Present a timeline of your progress
- Show research findings or statistical data
- Summarise long-form content
- Compare multiple options and list out differences
- Raise awareness about an issue, etc.
But, having a goal for your ‘geographic creative’ is necessary. It helps you in the further steps.
2. Research and Collect Information
Next, start researching for topic ideas that your audience might find relevant and interesting. Once you’ve selected a topic, gather information related to it.
If you wish to present statistics or key findings in your infographic, you have to rely on the data you’ve got after conducting a study or a survey.
For the rest of the cases, here are some ways to research and collect information:
1. Targeted Google Searches
The giant search engine is the best source of information. Refine your searches with more specific and targeted queries to get the information you need.
You can narrow down your search by using:
- Double quotes for an exact match
- Plus or Minus sign to add or exclude terms from your search
- Words like ‘data’ or ‘stats’ at the end of your query
In this way, you can quickly and conveniently find the information you’re looking for.
2. Existing Data Repositories
If you’re looking for statistical data, you can directly go to the data repositories. Some of the popular ones are:
- Pew Research
- Google Trends Datastore
- Cool Datasets
- UN Statistical Division
- Google Public Data Explorer
With these websites, you can quickly find statistics and use them in your infographic.
3. Prepare A Content Outline
After you have collected all the relevant information, prepare a content outline for your infographic. The better the content, the better it will perform.
Here are some tips:
- Divide it into parts and provide subheadings for each.
- Try to create points but don’t exceed the count of 10.
- Keep it easily readable and understandable for all.
4. Decide Your Layout
Now, you have to chalk out a layout to present your information. It involves deciding where you place your headings, subheadings, paragraphs, points, etc.
In simple words, it is the organization or arrangement of your content on a rough document.
If you don’t know how to go about it, here are some tips:
- Create a flow of information from start to end.
- Provide plenty of white spaces.
- Use grids to divide your content into elements.
- Number the parts in the reading order.
5. Design Your Infographic
Design is simply how your content will look. As I said earlier, you don’t have to be a professional designer to do that.
You can make it a breeze by going for either of the two options:
- Hiring a graphic designer to make it a visual treat.
- Using an infographic maker tool like Venngage, PicsArt, or Canva.
With that, you’ll have an awesome-looking infographic ready for building links!
Bonus: If you wish to get inspiration for your infographic, you can look at ones present on Pinterest. Search for your topic, and you’ll have plenty of relevant infographics before you.
How To Build Links Using Guestographics?
The first step is to publish the infographic on your blog. You will add the posted link in the short intro (with the infographic). It will help you get a backlink.
After doing that, here are the steps you should follow:
1. Search for Blogs or Articles That Lack An Infographic
Start with a simple Google search for the topic you’ve selected. You can even search for the combinations of the entered keyword and get more options.
You’ll find plenty of blogs or articles that can accommodate your infographic. Select the ones you find most appropriate and prepare a list. Make sure the domains are authoritative and trustworthy.
2. Reach Out To The Domains With Your Infographic
Write a compelling email to the domains requesting them to have a look at your infographic. Keep it short and sweet.
I discovered your blog while searching for sites that rank.
The way you and your team have been adding value via your blog is commendable. has been covered really well!
Actually, I have created an infographic, and I believe it would be a great addition to your blog.
Would you be interested in having a look at it?
Let me know your thoughts.
Once you send personalized emails like this, there’s a high chance of you getting a positive response. But, be prepared for some denials too.
3. Earn Backlinks By Getting Your Infographic Published
If you get a yes, request them to add it to their blog and provide a short intro to go along with it. In this way, you give them a rich but miniature guest post.
Now, you know what you have to do with the intro, right? Add a contextual link to your site.
Once published with the infographic, it helps you get a backlink.
Add Guestographics To Your Link-building Strategy
Guestographics are a simple and effective way to earn high-quality backlinks. However, it is lesser-known and underutilized as of now.
If you were not using the Guestographic Method, go forth and add it to your link-building strategy.
What problems do you face while creating infographics for guest posting or reaching out to the selected sites? Let me know in the comments.
Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.