How does Google function? What does Google do? For many of you, this will be genuinely old news. For all the new people in SEO business: let me clarify (in straightforward writing) what Google really does.Understanding Google could truly enable you to make a SEO system that works.

Search engines like Google usually follow links. They follow links from one web page to another and they are usually consisted of an index, algorithm and a crawler.

It circumvents the web all day, every day and recoveries the HTML-variant of all pages in a massive database called the list.

This record is refreshed if the Google crawler drops by your site again and finds new or changed pages. The new form of this page is then saved.

Depending on the traffic on your site and the number of changes you make on website, Google crawlers come around more or less often. Of course you should avoid duplicate content on your website, even if it wont harm your website.

Google’s algoritm

After indexing your website by Google, it can be seen it in the search results.

Google attempts to match a certain search query with site pages that it has recorded. Google has a particular calculation that chooses which pages are appeared in which order.

No one knows precisely which factors decide the ordering of the results. Google’s calculation isn’t static. It changes frequently. The components that decide the requesting and the significance of the distinctive elements change all the time.

In spite of the fact that the calculation is mystery, Google tells us which things are most important.

We don’t know how important they are, though, and we don’t know if Google communicates about all factors or just with some of them. Testing and experimenting gives us a some only some information about the important factors and changes in them.

Search engine optimization and Google

Search Engine Optimization (SEO) is the technique of optimizing sites to make them appear in a better position in the organic search results. In order to do so, SEO tries to reshape a specific website according to Google’s calculation – algorithm.

Although Google’s calculation still remains unknown for all of us , over a decade of experience in SEO has resulted in a good way to understand some things about the important factors.

Google’s results page is also wide known as an SERP and it shows about 7 or 10 links to sites which fit your search the best (according to Google).

We call these results: “the organic search results. “  If you click to the 2nd page of the results page, more results will appear.

The further down the results your website is, the less likely someone is going to find your site.

That’s why SEO is one of the most important technique that works perfectly if used by online companies, and can really increase your traffic and income to your business – and that is the dream of every blogger, to have a successful website – business.

Andrej Fedek

Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.