Google recently released GA4, rocking the world of analytics with a big leap forward.
We’ll look at its features and how it fares when set against its predecessor – Universal Analytics. Let’s get going!
What Is G4A?
Briefly, it’s the newest version of Google Analytics. This fresh, crisp reinvention was born with a strong future vision in mind.
Fun fact? GA4’s day job is to gather data from both your website and app. The goal is pretty nifty – it’s all about understanding your customers’ paths better.
Standout Features Of GA4
But let’s spare a moment to really fathom GA4’s standout features, shall we?
- Event-Based Data Collection: GA4 really breaks new ground with its event-based precept. This exciting development ensures better cross-platform tracking.
- Revamped Interface and Capabilities: We’re also treated to a completely revamped user interface and beefed-up capabilities.
- Revolutionized Implementation Process: Finally, the new and improved implementation process is nothing short of revolutionary.
Leaning On Events vs Sessions
Digging a bit deeper, GA4 now leans heavily on events. Defying the Universal Analytics’ focus on sessions and page views, GA4 records users’ event data over a certain period. Talk about a switch-up!
Tracking Goals and Conversions
Not to forget, GA4 has leveled up in tracking goals and conversions. More flexibility is the name of the game now with greater attention to detail. The tracking of interactions now provides more exact data on user activity. Bonus? It can track a variety of conversions too.
Harnessing The Power Of AI
As if this wasn’t cool enough, GA4 uses AI to glean insights and to make user behavior predictions. In layman’s terms? This simply leads to an enhanced understanding of the user. The best bit? This means the user experience can continually be fine-tuned for improvement.
Are you new to analytics? GA4 is great for you! You can add it to your website or app to collect data. If you need help, use AI website builder – it’s easy. This tool will add a GA4 property to your existing Universal Analytics property, which will still collect data. You can find both in the Admin area. Understanding GA4 is essential to making informed decisions about your product, marketing, and strategy.
Getting Started with GA4
To start using GA4, these are your steps:
- Create a fresh GA4 property: GA4 and Universal Analytics (UA) are two separate properties. Pair a brand-new GA4 property with your existing UA property. The GA4 Setup Assistant helps you with this in the Admin area of Google Analytics.
- Start gathering data: After your GA4 property is ready, you can begin collecting website or app data. Keep in mind that GA4 relies heavily on events, which should be properly understood and tracked.
- Set up event tracking: GA4 tracks user activity as events. Determining specific actions or behaviors on your website or app makes event tracking useful. This leads to better data on visitor activity.
- Apply the GA4 tag: In order to gather data with GA4, you need to integrate the GA4 tag on your website or app. This code snippet communicates data to Google Analytics. Use Google Tag Manager for easier tag management and deployment.
- Establish goals and conversions: GA4 allows flexible goal and conversion setting. Determine these according to specific outcomes vital for your business.
- Dive into AI-fueled insights: GA4 offers AI-powered predictions and insights. These valuable tips can improve user experience and data-related decisions.
- Learn and adjust: As GA4 is new and constantly changing, staying updated with features is important. Google offers several resources and guides for a deeper understanding of GA4’s potential.
Anyway, Google Tag Manager comes with an updated tag template. This eases the GA4 tag inclusion on your site or app, reducing manual coding. It makes GA4 setup and data gathering simple and efficient.
GA4 and Event Tracking
Event tracking is significant in Google Analytics 4 (GA4). Events are user actions that analytics-savvy people want to monitor and dissect.
These include clicks on buttons, video plays, and form submissions. Beyond page-level actions, GA4 sends all user engagements as events to Google Analytics. This allows broader understanding of user behavior across devices and platforms.
GA4 classifies events into four types:
- Standard collected events: These events are automatically pulled by GA4. Examples are page views, site search, and scrolls.
- Amended measurement events: These are events that need added setup like clicks outbound, file downloads, or video interactions.
- Advised events: These are events Google suggests you track. Button clicks, form submissions, and website interactions are examples.
- Custom events: These are business-specific events that you decide to track, like clicks on a certain button or any interactions with a particular website or app element.
Event parameters include the event name, event category, event action, and event label. After parameter definition, Google Tag Manager can help create a custom event tag and trigger it based on specific user interactions.
Conversions are essential in GA4. They show vital actions, like buying or submitting a form. GA4 has a unique conversion modeling feature. It predicts user actions using AI. This is helpful for businesses to find events leading to conversions. They can then plan strategies.
To track GA4 conversions, do this:
- Set up event tracking: Before tracking GA4 conversions, set up event tracking. Define event factors. Place the GA4 tag on your site or app.
- Find vital events: Identify key events for your business after configuring event tracking. Use these as GA4 conversions.
- Track conversions: To do this in GA4, create a conversion event. Mark it as conversion in GA4. Use the AI conversion modeling feature to identify events leading to conversions.
- Watch and improve: Monitor your data after setting up tracking. Enhance your strategy with GA4 insights. Make informed choices.
GA4’s reports differ significantly from Universal Analytics (UA). How, you ask? Well, GA4 is all about flexibility and adaptability. You can now adjust standard reports to fit your specific needs.
Not just that! You can also create custom visuals. Remember, GA4 prioritizes user actions, not pageviews. It’s true that some users find the transition a bit challenging, but hey, we’re here to make things easier!
There are three types of reports: standard reports, explorations, and analysis hubs.
- Standard reports: Ready-to-use reports showcasing user habits and site performance.
- Explorations: Customizable reports that help you dig deeper into your data.
- Analysis Hubs: Detailed overviews of user actions and website accomplishments.
In essence, GA4 is transforming Google Analytics into an effective, intelligent, and agile tool. It is better equipped for the current and upcoming challenges of data processing and understanding.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.