The two terms Digital marketing and SEO are often used with similar connotations making it confusing and often misleading. It is usually understood as just one entity and we think they both are the same when in reality they are different. So how exactly are they different?
SEO short form for Search Engine Optimization is a digital marketing technique or tool used to direct organic traffic to your website and business. Before we begin to understand this digital marketing tool, let us understand Search Engines.
Search Engines are the ones that help people find information about products, services. It is basically a tool used for connections. Both for customers and the marketers it is beneficial as the customer gets an understanding of the product they are looking for and for the marketer, he will understand what the customers care for.
Now SEO, the Search Engine Optimization is a tool used by SEO partners or brand owners in getting to the top of these search engines. It is extremely important because this is what later converts your business into a beneficial one.
When SEO is done correctly it benefits the business by ranking it high in the search engine search thereby helping customers to find you and your business. Especially for local businesses, ranking within your own community or area, is of significant value. Here are some interesting stats on local SEO Melbourne to get the point. So this digital marketing tool uses so many different tips and tricks to achieve this objective.
What is a keyword and why is it important?
Keywords are like the most searched words when it comes to a particular topic. When you start out on your business, initially it will really difficult to figure out what are the keywords for the topic you are going to curate, but thankfully there are several tools like SEMRush or Long Tail Pro that gives you unique keywords for the topic you are writing for and also give you an idea of your counterparts.
How significant is a blog title, description?
It is highly important for you to give an apt title for your work be it blog or product. Highly professional bloggers or business owners usually have this tip of using your keywords or the synonyms of it in your title. This helps in boosting up your business or product higher up in the search engine results.
Content is always the king
No matter how much money you spent in getting the best SEO developer if your content doesn’t spike interest in your readers, it is not going to help your business. The content has to stand out for all others in the field, only then can you garner the attention of your potential clients and consumers.
Linking your articles
This is a very simple but effective tip that can be used at a later stage when you do have enough content about the brand or product. This will engage your reader in more reading and gathering information about your other brands and products.
As the name suggests, it is marketing products and businesses using digital platforms. It does have a literal meaning. It was using online tools and strategies to boost up products and business.
Traditional media includes newspapers, magazines, radio, Television, and these were used earlier for any boost in products and businesses, but with the advent of digital marketing, we use SEO, SEM, blogging, email marketing, mobile marketing to get the word of the business. So do check here for the best digital marketing services in India.
Now that we have understood both SEO and Digital Marketing let us delve deeper to figure out what are their differences.
Differences between SEO and Digital Marketing
1. SEO is a part of Digital marketing
SEO is one of the many tools under the umbrella term of B2B marketing. It is a tool used to optimize a blog or website so that it comes up in terms of ranks in search engine optimization. When done correctly, the website will attract more organic traffic and the business will be boosted.
2. Difference in the traffic
As discussed above, SEO is the major contributor to organic traffic for the website. It uses strategies and techniques to buy which keywords are optimally used and google and other browsers rank them high. On the other hand, digital marketing usually uses PPC advertising techniques to create paid traffic.
3. Difference in the target audience
SEO is targeting search engines. They are constantly striving for higher ranks in search engines which will direct unpaid, organic traffic for the website or business. When it comes to digital marketing, it is focused on people. The ads run by companies are for people. They want a call to the action done for such ads and thus making the target audience different for both.
4. SEO is a tool, and digital marketing is a process in itself
Search engine optimization, as its literal meaning is only focused on the search engine algorithms, which when cracked will put your business and website on the topic redirecting a lot of traffic. Whereas digital marketing is a process through which products and businesses are made very attractive for potential customers. It uses tools like SEO, SMM to achieve this pinnacle.
5. Cost Difference
SEO usually can be self-optimized, or a person could be hired for the same. They will do the needful when it comes to keywords and crack the algorithm so that your website ranks higher in the search engines. So this could cost you some money every month. When it comes to digital marketing, it is more elaborate. It has a budget because it runs ads and other advertising strategies in different social media channels so the company has to set aside a particular hefty amount for it every month.
Understanding the two terms well and grasping their difference helps in implementing them perfectly. It is very critical to understand the differences because only then can we apply their knowledge accordingly.
A balanced approach is what is required. Overdoing anything, be it SEO or Digital marketing strategies, will not derive desired results. While it might be tempting to just stuff a couple of keywords into your content and website, Google’s algorithm has changed significantly and is continually changing says Milosz Krasinski, managing director at Chilli Fruit Web Consulting
Nothing can replace well-written and high-quality content for your website, and it is clear that optimizing your content for search engines is the right step in the right direction.
The most important point to be kept in mind is that the content or your product is the main element. No matter how strong your Search Engine Optimization skills are, if your content is not up to the mark, it can never come up and stay in the same way. People nowadays are constantly striving for perfection, so well-curated content and strong SEO and digital marketing tools could help take your business to new highs.
Similarly, if your product or business is not up to the mark, you can’t expect people to like them and hire you.
SEO and Digital Marketing are intended to go hand in hand for a better business experience. Equal focus laid on both can help achieve all the stipulated goals and boost your visibility, reach, and customer base. This will, in turn, increase your profits and help you and your company reach higher marketplaces.
Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.