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In recent years, digital marketing has evolved to embrace new strategies and channels to engage audiences and drive results. Among these developments, video-making has emerged as a powerful and essential tool in the digital marketer’s arsenal. This shift has been driven by the increasing consumption of video content, advancements in video production technology, and…
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As a small or medium-sized business ( SMB ) owner, you may think that marketing is all about advertising and promoting your products and services. However, there is a marketing strategy that is often overlooked but can make a significant impact on your business’s success: customer service. Providing excellent customer service can be more…
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We’ve seen a massive shift from brick-and-mortar stores to online marketplaces because of technological advancements. The eCommerce industry is evolving as it continues to boom, especially after the worst time of the pandemic. As more companies include online stores as part of their business models, the number of eCommerce trends continues to soar. As…
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Without proper marketing, any business would not survive or be successful. Logistics companies fall on the same spectrum—like many other companies, they need to think of ways to entice new customers. And of course, the right approach to doing so is with a well-defined marketing strategy. In addition, when customers are looking for logistics…
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In today’s world, speed is everything. This is a digital age where everything is just one click away. From same-day delivery to 24-hour shops, your sale relies more on speed than quality and efficiency. Customers expect instant gratification and immediate responses, and businesses that can meet these demands stand out in the competitive market.…
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But what is content marketing? Content marketing is a technique that combines the creation and sharing of valuable, relevant, and consistent content with specific goals. It can be used to generate new leads and sales, improve brand awareness and engagement, or support other digital marketing activities. Successful content marketing requires planning, creativity, consistency, and…
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The first step is over, you’ve built a WordPress website. Now what? Now, it’s time to start promoting it and make sure that it reaches great heights. Obviously, you can’t do all the work by yourself… so, you need some tools to help you out. To make sure your website gets enough traffic, search…