The Age of Data Privacy: Can GDPR Build Trust Between Consumers and E-Commerce Businesses?
E-commerce, along with social media and finance sectors, has been one of the most affected industries by the General Data Protection Regulation (GDPR). As online companies rely heavily on the analysis of customer data and metrics in order to personalize customer experiences, it has put website traffic and revenues at risk. Let’s be honest, for…
How to Use Social Media for Product Positioning (A Simple Guide)
If you already have a product out in the market, you need to determine its product positioning. This is the process of finding out how your target audience perceives your product. Maybe there’s a disconnect between how you, as product owner, see your product as opposed to how the market views it. From here, you…
Best Methods to Evaluate Your Involuntary Churn Content
Company owners would like to know how to deal with involuntary churn, a significant factor in subscription billing loss. The tricky part is that involuntary churn is a phenomenon that “creeps” up on businesses rather than happen in an instance. Generally, companies would have difficulty identifying its occurrence, especially when they have other churn sources….
Sales and marketing alignment: best practices for 2022
Make 2022 the year you get your B2B sales and marketing teams working together towards a common goal. See Cognism’s 7 actionable alignment tips. If you haven’t got your B2B sales and marketing teams aligned yet, you’re missing out on a wide range of benefits – and most importantly, more revenue. As we race towards…
Why Should You Outsource The Development Of Your Web Application?
There is no escape from outsourcing an IT firm in order to obtain a good web application for business. In fact, the number of outsourcing is increasing drastically from 12.7% in 2019 to 13.6% in 2020 every year as people are opting to outsource tasks they don’t expertise instead of hiring new talent in-house. Source:…
How To Unify Marketing And Sales Efforts With A CRM
A Customer Relationship Management (CRM) platform is the key to unlocking your company’s potential. That is because, with a cloud-based CRMS, you get access to customer data in real-time and you can track and manage all of your customers from one central database. The integration of advanced technologies such as Big Data analytics, Machine Learning…
7 Traits You Must Have to Be a Good Manager
Excellent management is a prime mover of business success. Other business resources will dwindle to waste if not well managed. Good managers make sure that the success of the company comes by motivating employees to work productively and communicating with them in a way that builds a strong team that constantly works together to achieve…
7 Way to Engage Customer Using Heatmap Tool
Heatmap is the data visualization technique that takes the help of color to show which areas of your website get the most and best attention from the visitors. The more vibrant the color is, the more engaging the web page is. So a heatmap permits you to picture how visitors use your website. Heatmap tool…
Video Marketing Tips: 5 Steps to Make your Video Matter
Video Marketing Tips: 5 Steps to Make your Video Matter Anyone who has the right tool can learn video editing which is why it has become an in-demand job. Having the right tool can lead you to hone your skills. However, if we are talking about video marketing, it is more than just the effects…
Guestographics: The Latest Way To Build Links For Your Site
91% of pages don’t get any organic traffic from Google, mostly because they don’t have backlinks. In fact, 66.31% of pages on the internet have zero backlinks. So, SEO professionals are always on the lookout for new and result-oriented link-building strategies. If you are also among them, it’s time to move on from the…