Most brands know that social media marketing can increase sales and brand awareness, generate leads and make their online presence credible. But there is a catch; social marketing initiatives work best only when done correctly. That is where social media managers come in.
These days there are tools for everything these days – Content writing tools, comprehensive employee tracking tools, social media scheduling tools, tool for converting video to text, etc. Social media managers are responsible right from initiating ideas to flawlessly executing them with the help of tools to analyze the performance and generate actionable insights from the completed campaigns. So, they should know the best paid and free tools to help them throughout the journey. From social media management to analytics, 100+ tools carry out different functions.
The finest tools let you manage all aspects of your online persona. Social media accounts may be automated, analyzed, and organized so you can concentrate on producing the content your audience enjoys. Read on to learn about the five best tools to aid social media managers.
Tools to aid social media managers
No one is immune to the power of social media. Social media managers are responsible for the engagement drive. Tools are essential for an innovative organization to handle key channels in its digital marketing routine. These tools are necessary since automation is crucial to this activity.
Colorcinch is a go-to tool for creating visuals and editing photos for your social media. It comes with a simple and intuitive interface that lets you achieve amazing outcomes with just a few clicks. The tool comes with hundreds of adjustable AI-powered specialty effects & filters. You can turn your photos into cartoons, paintings, sketches and more!
You can make your images pop and enhance them by having full control over saturation, sharpness, clarity, and vibrance. Colorcinch also comes with a library of stock photos and graphic icons, and an evolving array of overlays and blend modes that you can play around with. Moreover, you can also crop, resize, add texts and watermarks so your images are social media ready.
Google Analytics is one of the greatest and simplest tools for monitoring the effectiveness of your social media marketing. This analytics tool delivers comprehensive statistics for website traffic, audience insights, and regional breakdowns of your traffic sources. It is simple to incorporate into any website.
Why it matters: Social media managers use Google Analytics to monitor which content works well across different social networks and how those networks direct visitors to their websites. While Google Analytics is a popular choice, there are other effective options available as Google Analytics alternatives. These alternatives provide valuable insights into the performance of your website and social media accounts, allowing you to test alternative techniques and track outcomes. Some of these alternatives also offer advanced features and more comprehensive data, often through paid components. Additionally, they enable customer segmentation, allowing you to group users based on different aspects and analyze your audience and their behavior.
The last two years have seen a rise in the significance of photographs on social media. Every social media manager would have at least used one of Canva’s thousands of free templates. It is easy to work on the software, as you don’t need much prior experience in the field of UI to work on the designs. Anyone genuinely interested can learn how to work using drag-and-drop features.
Why it matters: Canva offers simple templates to edit and publish, taking the uncertainty out of making fantastic visuals. It’s also a great starting point for learning more advanced design applications like Photoshop and InDesign.
Bonus: Having a foundation in design will put you ahead of the competition.
Working with social media requires a unique fusion of creative thinking and strategy driven by metrics. Having the most excellent presentation tools available will help you increase the effectiveness of your efforts and land your employment.
Statusbrew is one of the best tools for managing social media, making it simple to produce, schedule, and track social posts across several platforms. It can connect with all social networks, such as Facebook, Twitter, Instagram, YouTube, GMB, Pinterest, and LinkedIn. This turns it into a single location where you can manage your social media profiles.
Why it matters: Statusbrew enables you to plan and evaluate your social media postings and produce personalized reports that you can use to monitor the success of your campaigns. The platform makes it simple to view all your social media accounts in one location and functions as a social listening tool, providing you with real-time information on viral subjects that you can use to increase interaction. Better social media management helps you plan and analyze better and improve the results you’re getting from your socials, like – increasing Instagram engagement, monetize your YouTube channel, getting leads from Twitter and LinkedIn, etc.
Social media automation tools carry out several tasks, such as post-scheduling, tracking, planning, and posting at the end. Every platform has a different necessity for content and vice versa. As social media managers, managing multiple campaigns and updating the team is tough. In such cases, you can use social media project management tools that have features like approval workflow and project execution to make the process 10x easier.
When Quuu first launched, it served as a content suggestions tool, handpicking content and automatically sharing it to your social media networks according to a predetermined set of categories. Although it still does that, you can now plan social media messages and use its content recycling feature thanks to the surge in users and new features.
Quu is a particularly potent choice in terms of “new content.” It is different from the other tools on our list in that it only offers some bells and whistles. You might boost your social media game by combining a product like Quuu with Sprout Social alternatives. The alternative social media tools can cost much less and have much better customer service and automation tools that don’t disappoint.
Meta Ads Manager
One of the most crucial tools in any social media manager’s toolkit is Facebook Ads Manager. This tool ensures optimal engagement with your target demographic by making it simple to develop, execute, and track Facebook advertising.
Meta has developed numerous tools and services to help you make your Facebook advertisements more effective. Its Meta Blueprint classes cover everything, including how to make the most of the Facebook pixel and how to write your ad copy and make videos for the mobile feed. Moreover, you can also use the save ads feature on Facebook to bookmark and revisit ads that you find engaging or inspirational in your ad creation process, and the Facebook Ads library to keep track of your competitors’ advertising strategies.
Why it’s significant Facebook Ads Manager is used by social media managers to promote website traffic and engagement. This can be accomplished by fostering already-published content or creating sponsored ones to engage new people and broaden visibility. The best part is that Facebook provides tools to control spending and monitor ad performance.
Wrapping up on the best tools to aid social media managers
Social media has evolved over the past few years to become a crucial marketing component. Managing a social media presence is becoming more difficult as its prominence rises. The quantity of networks to update and variables to assess is increasing along with social media’s popularity.
As social media managers, you must grasp your needs to select the tools for your company. Even though many of these platforms look unique, you might only need some of the widgets and gadgets to succeed.
Instead, it would be best if you concentrated on the technologies that can make what you do on social media better. Think carefully about your intended use of social media, skill gaps, and any activities you can automate to save time.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.