Your website’s SEO strategy is only as good as the content you put out. The best way to improve your Website’s SEO is to extend your content’s reach by guest posting. Quality guest post sites can help you generate tons of traffic with ease and build a brand reputation. There are almost endless guest post benefits, but the primary one is improving your website’s SEO.
Guest posting on third-party online publications allows you to broaden your limits, reach new audiences, and engage with new customers. If you want to rank on the top page on search engine result pages, then you need a blend of on-page and off-page activities. SEO guest posts can help you increase your customer range. Before you can start reaping the benefits of guest blogging for SEO, you need to find high-authority guest posting websites.
Search for Publications’ Domain Authority and Relevancy
If you’re an expert in online marketing, then you need to find guest post platforms close to your niche. Not only would it be impossible to contribute content that far off-topic, and even if you can get content published on these websites, they won’t provide you the benefits of guest blogging.
You can’t just go around and choose any other publication for your website. The publications that you target should be reputable sites that are close to your website’s niche. A good rule of thumb is to find quality guest post sites that have built a name for themselves in the industry. There’s no limit to these online publications, so you just need to do a lot of market research.
Common On-Page Optimization Factors to Keep in Mind
Once you’ve done your fair share of research, it’s the right time to create and optimize your content for contribution. To get the complete guest post benefits, you need to write content that’s ideal for guest posting. Curating content for guest posting is different than writing for your own blog, and there are some SEO factors, that you just can’t ignore.
1. Title and Tags
To gain the complete benefits of guest blogging for SEO, make a rule of not overstuffing. Don’t stuff keywords in the title of your article. Use keywords or key phrases that users are searching for instead of keyword stuffing.
Try using a long-tail keyword in the title of your article, as it’s considered unique. And, if it’s possible, place the keyword at the beginning of your title. Make sure to not surpass the character limit (60 characters).
2. Ideal Headings
Include an H1 tag on every article, not just blogger or bold fonts. If you want, you can use an exact match of your primary keyword in your H1. Also, make sure that you put the relatable content in the particular section. Avoid duplicate titles and headers, H1 shouldn’t be the same as a title tag.
You should think of the H1 as your book title and H2 as the chapter titles. Use these headings carefully to get the best benefits of guest blogging.
3. Content on the Page
While writing content for guest blogging, aim to write informative, comprehensive, and quality content that fits the user’s search. Don’t stuff the content with keywords, and use online tools to make sure that your content is up to standard.
You’ll want to target different keywords per article, and targeting the same keywords in multiple articles won’t help you get the complete benefits of guest blogging for SEO.
4. Image Alt Tags
Content that contains image Alt Tags tend to rank better, so it’s a good practice to use Alt Tags in your images. While it can improve the quality of your content, you shouldn’t stuff the alt tags with keywords.
Benefits of Guest Blogging For SEO
Researching and writing a piece of content can take a lot of time. But in the end, it’s all worth the effort because the SEO benefits of guest posting can impact your entire SEO strategy.
1. Valuable Brand Exposure
High authority online publications offer tons of benefits for your business’s SEO strategy. By getting expert insights into leading online publications, you can get access to a whole new audience base that is happy to engage with your brand. Online publications help in showcasing your brand right next to other top businesses.
Do keep in mind that guest posting publications have their limitations. While the benefits of guest blogging may be tempting, over-optimizing your content may have adverse effects. It’s better to create informative, optimized content for select few publications, instead of curating non-optimized content for every other site.
2. Long-Term Domain Authority
To build a brand reputation in your industry, you need to have content on all the high authority sites. The benefits extend way beyond your thought leader’s brand and affect the authority of your company.
You need to contribute to quality guest post publications to become an industry authority. Contributing content to spammy websites just for the sake of getting a link can be harmful instead of beneficial.
The best way to achieve this goal is by using online tools such as Moz or cognitive SEO to make sure whether a link will be helpful for your website or will it have bad effects. Guest-post content is similar to other types of content, but in some ways, it can be completely different. To get the benefits of guest blogging, then you need to put your content in front of the right set of audiences.
3. Natural Backlinks
And the obvious benefit of guest blogging for SEO is the links that you’re getting for your website. If you do it correctly, guest posting can generate benefits in the long run, and boost your website’s ranking.
Google’s algorithm considers backlinking a huge part of ranking the content, and even one great link from a high authority site can be better than 10 spammy sites. Keep in mind that the link itself and the anchor text should support the topic of the content. To rank your website higher and higher, you need to have a huge portfolio of quality links.