- 30 July 2024
- by Andrej Fedek
- Blog, Business
- 0 Comments
Are you setting up your business in one of the best trading locations in Dubai? That’s good to see! Dubai is a destination where the global community is interested in investing, trade, and flourishing capitalism. In the past few decades, Dubai has become a tourist destination and therefore your on-site business must go online. It helps in grabbing worldwide customer’s attention. To expand your business on the world’s map, you need to purchase .ae domain which highlights your Emirates-based business.
But one more domain extension is available that most businesses use. That is “.com” TLD (Top-Level Domain). These domain extensions are not costly and many inexpensive web hosting service providers help offer affordable domain registration services.
What are .AE Domain or .com Domain Extensions?
Both .ae and .com are the major domain extensions also known as Top-Level Domains (TLDs). It comes after the website name in a web address. Because of this, users and search engines acknowledge a bit about the website’s origin and the target audience. Let us help in choose the right one by following these tips.
- Focus and Audience
.com: This is a well-known domain extension that is used widely all across the world. It symbolizes a pursuit of any type of website irrespective of its geographical location. It’s suitable for the business person or anyone who perhaps has worldwide objectives.
.ae: This is the country code top-level domain abbreviated as cctld of United Arab Emirates. Thus, it indicates that the website under analysis is located in the UAE or is targeted at users in the UAE.
- Search Engine Optimization (SEO)
.com: Because the usage of the dot has such a prevalence, . COM domains may have a somewhat better position among the sites in international SEO. However, this type of optic is not a big problem; it is not such a strike.
.ae: Regarding local UAE SEO, it is recommendable to use a . Thus, it can be concluded that knowledge in the AE domain can be of great advantage. Search engines may direct to websites containing a . AE extension when it is used by users coming from the UAE.
- Availability and Registration
.com: Because of the favorable consideration, it is easy to come up with a small and memorable one. Domain registration for the COM location can sometimes be a fairly difficult and costly process.
.ae: As the number of users is not as large, the targeting of a preferred. To use this abbreviation, it can be suggested that the creation of AE domain name might be less complicated and possibly less expensive.
.Ae vs .com Domain: Which is the Right Extension For My Business?
There is no hard and fast rule about choosing the perfect domain among them. It all depends on the requirements of your business as both possess unique specialties.
- Target Market
- Global Audience: If your business intention is to be recognized globally then the best way is to use a. Thus, such a decision as the .com domain extension is the thing to do. It is the most recognizable and attended worldwide extension of the website.
- UAE Focus: Thus, if your primary target market is in the United Arab Emirates (UAE), it might be useful to create a . Next, .ae domain extension is quite a good option on the available list of domain extensions. This leads the users to know that it is a local business and can help in increasing the local SEO status.
- Brand Strategy
- Established Brand: This is the case where your brand is already established as an international brand and if you already have an internet brand through the use of dot com. I must admit that when I’m within the .com domain, it is best to stick with it since it is, after all, a part of my browsing history.
- New Brand: For a new brand, therefore, either option is realistic. Think whether it is necessary to have a company image of international scope .com or local one .ae from the beginning.
- Availability and Cost
- Availability: Searching for a short and easy to remember. The renewal process of the .com domain name may be a little bit more tricky and costly. All .ae domains might also be easier to obtain and possibly less expensive.
Conclusion
Both .ae and .com domain extensions are helpful for business expansion and building an online presence worldwide. However, there are certain limited features to both. So, evaluate your business requirements first and check for availability. To get the indigenous touch, the .ae domain is perfect! The .com domain extension works as a generic domain extension which most companies use. It highlights the commercial nature of business, while .ae is only for the country-specific.
To get both domains you may rely on MilesWeb. They have industry-standard service offering .com and .ae domains. It helps in building a brand’s identity and credibility among the global target audience.
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.