- 14 March 2023
- by Andrej Fedek
- Blog, Social Media
- 0 Comments
TikTok is one of the hottest apps, taking the world by storm. What started as a platform for dance videos quickly evolved into a video streaming platform that everyone can enjoy. From home renovation tips to conspiracy theories, this platform got you covered. It’s also become one of the most valuable customer acquisition tools entrepreneurs and small business owners can enjoy to boost their sales on TikTok.
Big and small businesses are integrating TikTok into their marketing strategies since millions of customers on the platform are influenced by these TikTok videos to buy. So, if you’re not using TikTok to increase your ecommerce conversion and boost your sales, then now may be the right time to start.
Here are the ten ways that you can use TikTok to gain more customers and increase sales:
1. Learn How TikTok Algorithm Works
The TikTok algorithm is highly complex since it decides what the person will see on their discovery page, also known as the “For You Page.”
Although how the algorithm works is previously kept secret, the platform has since then given creators an idea of what factors can influence its algorithm. These includes:
- User interaction: The more users interact with a particular video, the more they will be shown that type of video.
- Followed accounts: This shows users videos from creators that offer similar content to those they follow.
- Video information: Each piece of information about a video allows the algorithm to know the content.
- Content guidelines: TikTok has a particular set of community guidelines. Creators that don’t follow these guidelines risk having their videos taken down.
Understanding and knowing how TikTok’s algorithm works to allow your videos to land on the For You Page of interested buyers.
2. Share Your Inspiring Story
Sharing emotional content is a fantastic way to connect with prospects. You know why you started your brand and the inspiration behind it, but maybe other people don’t unless you let them know.
TikTok is a fantastic way to showcase your products to customers and telling them what you do and why you do things in the first place. Doing so allows them to rally behind you.
3. Make Use of Popular Hashtags
You’ll see particular hashtags and songs trending worldwide using the Discover feature inside the app.
You can use these to your advantage by creating relevant videos related to particular trending topics and sounds. That way, more people will find them. You don’t have to chase every trending hashtag out there. However, if some trends tie with your brand or business, ensure you use this to your advantage. Check out more ways to do your social media right.
4. Create Engaging Content
Come up with fun and exciting content without being too salesy. This allows viewers to be engaged so that they’ll rewatch your content or even share these videos with friends. The more people view and share your content, the more the platform will suggest it to other users.
Ideally, you want to immediately capture your viewer’s attention within the first few seconds of your video. Otherwise, they might scroll to the next one. You can look up specific hashtags, such as #smallbusiness or #entrepreneur, to get ideas on how other brands promote themselves online.
5. Work with TikTok Influencers
TikTok marketing is one of the best ways to increase brand awareness and reach new people through the platform.
Fortunately, TikTok provides content creators with an excellent resource called Creator Marketplace, an official collaboration platform connecting brands with TikTok creators. This tool holds thousands of influencer profiles you can look into until you find a creator that best fits your target audience.
Furthermore, Creator Marketplace also utilizes data-driven insights that will provide you with the best recommendations and other helpful tools to build a solid marketing campaign.
6. Link Your E-commerce Shop on Your TikTok Bio
Your TikTok bio is a great place to introduce your brand and products to your audience. Your bio is the first thing people see when they visit your page, so making an excellent first impression is essential. You also need to provide accurate information about your brand.
Think of ways to describe your brand and what you do in just a few words. Using keywords in your social networks is one of the best ways to boost your SEO on TikTok.
7. Use TikTok Ads For Your Products
The best marketers are always the ones that are looking for relatively new advertising channels that enhance their bottom line.
According to research, 92% of users take action after watching a TikTok video. This is a solid testament to this platform’s ability to create joy for users by showing them content that makes them happy.
This is crucial for content used for brand building. Marketers should know when to tread a fine line between making ads that engage with their audience and keeping them on the top of the mind of audiences without disrupting the entire user experience.
8. Take Advantage of TikTok Live Feature
Another way that you can create a human connection with your audience and followers is using TikTok’s Live Feature, helping creators connect with their followers via live stream.
Going live is one of the best ways to stand out on the platform. The app will notify followers that you’ve started live streaming. Moreover, TikTok heavily promotes its live feature.
9. Testimonials From Users
If you want to come up with engaging videos with minimal effort, why ask your customers to make their own videos?
Most of these user-generated videos, especially coming from the younger demographic, can help you develop positive testimonials about your brand and products or feature them using your product.
Over to You
So there you have it. These are some of the practical ways to boost your sales on TikTok. If you’re a small business or entrepreneur and are not on the TikTok app yet, it’s high time you start creating.
TikTok is a fantastic platform to gain new customers while creating personal connections with your followers so that you can keep them around in the long run. So, get your phone out, start recording, and post it online.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.
