Backlinks are an important part of SEO and have a significant impact on your organic rankings. However, link building isn’t an easy task, and you have to build quality links to get the benefits. There are various standard practices to build the links, but you need to be a bit creative to build more quality links.
Here are some uncommon link-building techniques that you can use to create links in 2022 and beyond.
1. Geo-Targeted Link Building
You must have heard about geo-targeted advertising, but you can also target your link building to a geographical area. When you are a local business or target a specific area or country, links from your nearby relevant sites can make huge sense and aid your site’s authority significantly. You must be wondering how you can find the site from your region. Well! Here is an example.
You are a business that deals with home renovation in Toronto, and you need Toronto sites that post content about home renovation. So, just type in the query “home renovation” + inurl:toronto + inurl:blog. You get the approx 800 results with this.
With different variations of your niche keywords, you can drill down more sites that you can reach out to get your content published. It’s an effective way of finding new prospects. Let’s take one more example; you need sites that post about social media and are from Canada. Search “Social media” + inurl:.ca/blog
You can save a lot of time on prospect research with this technique. Marketing For You- a digital marketing agency in Toronto used this technique to earn links from Canadian websites, and it really enhanced their local rankings.
2. Make Graphics for Top-Ranking Blogs
This technique is about making infographics or general graphics for some popular blogs that are ranking in the search. For example, Google recently rolled out the desktop page experience update; now, when you search it, you can find many blogs on this topic, but few of them will be ranking. Now, you can take those blogs as references and create an amazing infographic with valuable information and great representation. Now, you can outreach all the sites that have a blog regarding this update, and interested website owners will update your infographic with the link. There are high chances that you get some good links from this technique.
3. Compile Statistics
Statistics content is one of the most performing content. Whoever writes content always searches for statistics to support their content, and giving them credit links is a common practice. So, you can compile your industry’s statistics in a blog. Make sure you always give more statistics than the highest number already available on the internet. For example, if you search for content marketing statistics 2022 and among all page one has the maximum number of 50 statistics, then you must do 60 or 70. Search for multiple sources to collect the extra statistics. Make sure you follow best practices to make the content because if it doesn’t rank, then all your efforts will go to drain. Once you manage to get your statistics content in top ranks, you don’t have to do anything; it will get you links naturally.
4. Create Research-Based Content
Original research content is the top performer in the content world. It can get you many high-quality natural links. But the problem comes when you don’t have a huge audience, and you can’t do any research. However, there is a way, and anyone can do it. First, prepare some research poll questions on the topic you want to research. Now, search for relevant Facebook or other social media groups and join them. Now, post your questions there according to group guidelines. Make sure you at least join 10 groups so you can gather enough data and roll out your research. Make sure you research on the topics with a good search volume and also optimize your research content perfectly to get in ranked. You can also outreach it to the relevant websites to get your research added to their content.
5. Use Quora
You know what Quora is. Now, go to Quora and find the top questions you can answer with your expertise. Now, create an extensive blog with all the details on that topic and publish it on your website. Make sure your content is reliable and well-formatted. Now, create a summary of that blog and post it on Quora as the answer to the particular question. At the end of your answer, link your blog if anyone needs more information. This way, you can attract traffic to your blog, and people will link to you if they find your content worthy. Your content’s quality matters a lot, so make sure you make it link-worthy.
6. Bonus Technique: HARO
Well! You must know about it, but few people use this. HARO needs consistency because you have to pitch every day, and there is no certainty of the link generation. However, if you can include it in your daily routine, and manage to send some really good pitches, then you can get links from big publications. Without HARO, it’s nearly impossible to get yourself on those publications unless you have a good connection or reputation in the market. HARO has reporters that need help with their content, and you can help them out on a relevant topic that aligns with your expertise. HARO sends your queries from reports thrice a day, and you can choose a particular category to get relevant queries only.
These are some highly effective but uncommon link-building strategies. You might not find these techniques anywhere. But most link building agencies use the same techniques to get quality links. Employ these, and I’m sure of it you’ll get good results. All these techniques don’t violate the search engine guidelines, and the links you’ll get will surely be effective and beneficial for you. Link building is a time-taking task, so make sure you have patience. Moreover, always prioritize the quality, so you can make some really quality links. If you like the content, then stay tuned with us.