An effective sales workflow often requires various interconnected tools to capture leads, nurture them, and finally convert them into customers. For small to medium-sized businesses (SMBs), managing and integrating these tools can be a daunting task as they have smaller teams and limited budgets.
This is where the power of WordPress plugins can step in to save the day.
Unlike legacy CMS platforms like Drupal, WordPress offers a plethora of plugins designed to streamline and enhance the sales process, without increasing the cost and complexity of your workflow.
Recognizing the potential of these plugins, many brands are taking help from Drupal to WordPress migration agencies to ensure a smooth transition and tap into the vast ecosystem of WordPress tools.
In this article, let’s look at five WordPress plugins that SMBs can leverage to give their sales a significant boost.
First developed in 2011, SeedProd has evolved from a simple “Coming Soon” and “Maintenance Mode” page creator to a full-fledged WordPress Website Builder.
This transformation allows even non-technical team members of a business to craft every part of their WordPress theme, including headers, footers, single-page templates, and even WooCommerce product pages.
The WordPress plugin can help your team enhance their sales process and close more deals through:
- Landing Page Templates: Whether it is sales, coming soon, maintenance mode, webinar, or thank you pages, SeedProd has an industry-specific template for you, allowing you to form an emotional connection with your audience before closing a lead.
- Dynamic Text: Personalize landing pages to show unique and relevant text to different user groups to target different market segments, increasing conversion rates.
- WooCommerce Blocks: For e-commerce stores that are built on WooCommerce, SeedProd provides blocks for product grids, recent products, sale products, and more, allowing you to create attractive catalogs quickly.
- Domain Mapping: SMBs can create landing pages and point them to any domain name, separate from their main website domain, such as partner websites, ensuring a focused and distraction-free user journey.
- Fast Drag & Drop Page Builder: As we briefly touched upon earlier, SeedProd’s builder is intuitive, lightweight, and responsive, making it easy for anyone to create a WordPress website or landing page.
WPFunnels streamlines and enhances the sales processes of SMBs by allowing them to create engaging sales funnels and continually optimize them for increasing conversions and ultimately revenue.
This WordPress plugin simplifies the entire sales pipeline by offering features such as:
- Simplified Funnel Creation: With WPFunnels, you don’t need to be well-versed in sales tech to set up a funnel. The intuitive interface allows you to easily create trigger-activated steps throughout various stages of the funnel.
- Drag and Drop Builder: The graphical builder ensures that you can add and remove components to your sales funnels with ease, while clearly understanding your pipeline.
- A/B Split Testing: Create multiple funnels and test their efficacy with different user segments to make the best choice.
- Analytics and Reports: With the in-depth analytics and reports provided by WPFunnels, you can gain insights into your sales funnel’s performance, helping you make informed decisions to boost sales.
3. Popup Builder
Popup Builder, as the name suggests, helps SMBs capture the attention of their audience through pop-ups. The WordPress plugin helps sales teams from various domains create high-converting, aesthetic, and mobile-friendly pop-ups for various purposes.
Furthermore, Popup Builder’s user-friendly drag-and-drop builder allows even non-technical salespersons to create engaging lead-capturing campaigns.
For SMBs, this WordPress plugin offers a myriad of features to enhance the sales process:
- Variety of Pop-up Types: The plugin isn’t limited to just textual pop-ups. From image pop-ups to subscription pop-ups, there’s a type for every occasion. Premium features even include video pop-ups, countdown pop-ups, and more.
- Customizable Design: Every element of the pop-up is customizable, allowing businesses to align the design with their brand. This ensures that the pop-ups not only capture attention but also resonate with the brand’s identity.
- Integration with Third-Party Plugins: Popup Builder integrates seamlessly with popular plugins like WooCommerce, MailChimp, Contact Form 7, and more. This extends the capabilities of the pop-ups, allowing you to send lead details to different CRM and email marketing tools.
- Mobile Responsiveness: As the number of users on mobile devices continues to increase, the Popup Builder ensures they remain mobile-friendly and responsive to cater to your on-the-go audience.
4. Sales Countdown Timer
The Sales Countdown Timer, as you can guess, instills a sense of urgency into your audience by attaching a timer to zero alongside your offerings. Whether it is “time before the sale ends” or “time till we accept preorders”, this WordPress plugin can increase the efficacy of your sales pipelines.
Here’s how the Sales Countdown Timer can elevate your sales game:
- Timed Promotions: Display a real-time countdown on your product pages, indicating the time left for a sale or promotion. This creates a sense of scarcity, encouraging visitors to make a purchase before the timer runs out.
- Customizable Designs: Tailor the look and feel of your countdown timers to match your brand aesthetics. From the color schemes and fonts to the layout and style, ensure your timers seamlessly blend with your website design.
- Position Flexibility: Choose where you’d like the countdown timer to appear. Whether it’s on the product page, the shop page, or even within the product image, place it where it’s most effective.
- Upcoming Sale Alerts: If you have a sale planned for the future, display an upcoming sale message, letting your visitors know what’s in store. This can build anticipation and ensure they return to grab the deal.
Sumo makes it easy for sales teams to increase their email lists and nurture them through drip campaigns by sending messages based on their audience’s preferences. The WordPress plugin also makes it simple for brands to track the ROI of their popups and e-commerce campaigns.
Here’s how Sumo can help you boost sales:
- Email List Growth: Create dynamic popups to suit the tastes of various audience groups to increase the number of newsletter subscribers.
- E-commerce Integrations: Sumo seamlessly integrates with WooCommerce, offering unique offers and discounts. This not only helps in increasing the average order value but also reduces cart abandonment.
- Content and Product Sharing: Add share buttons to your emails, allowing your visitors to share your content and products on social media, amplifying your reach.
- Detailed Insights: Track the performance of your forms, see conversions, and get insights into what’s working and what’s not, helping you optimize your strategies.
It can get challenging for SMBs to maintain a sales workflow with multiple tools due to workforce and budget constraints. To keep their lead conversion pipeline effective, they can rely on various WordPress plugins.
We delved into five such plugins — SeedProd, WPFunnels, Popup Builder, Sales Countdown Timer, and Sumo. Each offers unique features tailored to boost conversions, from creating engaging landing pages and pop-ups to instilling a sense of urgency with countdown timers.
The ease of customization, integration capabilities, and cost-effectiveness of these plugins make them invaluable assets for SMBs. As businesses continue to evolve, having the right tools in place can make all the difference.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.