In today’s world, speed is everything. This is a digital age where everything is just one click away. From same-day delivery to 24-hour shops, your sale relies more on speed than quality and efficiency. Data is flowing nonstop, and as a marketer, you might wonder how to keep up with such a fast-paced, data-heavy environment. Marketers are only human at the end of the day. This is why many are moving towards automating aspects of the marketing process. With marketing automation software, you can leave all the shuffling and juggling of papers and data to technology and focus your creative cell on new strategies to improve and grow your business. Marketing automation software is slowly becoming a one-stop solution for every marketing need. Whether you are a big business or just starting, without the help of automation, you will fall behind in the race. So, let’s look at 5 marketing automation trends in 2023 that are a must-have to help your business growth-
It is only possible to track some customers and their activities and personalize the campaigns based on that. Drip campaigns are a set number of emails sent to a customer at times based on an analysis of their actions. For example, the customer has left the cart or has purchased something long ago. You can set up drip campaigns to send emails like “your cart misses you” or “we want you back.” These are personalized emails triggered by clicks or activity analysis of the customer. These personalized messages go a long way in establishing a solid client-business relationship. It also helps to boost sales and convert leads that otherwise would have been missed.
Social Media Boost
This is the age of social media. We spend more time in a virtual world than in the actual one. So, it is evident that for your business to succeed, you must have good tricks regarding social media marketing. With marketing automation software, you can streamline the entire process with minimal effort. You can easily plan and schedule posts for various platforms and have an automated response ready for people reaching out to you; the possibilities are endless with automation. You can also track and learn how the users engage with your brand and modify your marketing copies accordingly.
Chatbots are more than just customer service tools. They are now integrated deeply into marketing to boost sales even more. You can now automate chatbots to send text and audio messages. Many B2B companies are integrating chatbots with Facebook Messenger and WhatsApp to connect with their audience even more. Often, a chatbot can help lessen the load by identifying critical areas of a customer’s problem and pointing them toward correct FAQ links or departments. This helps solve any concerns the customer may have before making a purchase. This helps close a sale even faster without much human intervention.
Getting Correct Analytics
Reports and analytics, though mundane, play a vital part in marketing. Without data, you cannot analyze your customer’s needs properly to cater to them. However, in this digital day and age, data can feel overflowing. It is humanly impossible to manually sort through everything and make sense of it without making any mistakes. Even if you minimize mistakes, it is bound to tire you down. That is where marketing automation software like Pardot comes into place. Pardot Salesforce has many features that help you with analytics/ROI tracking, website visitor analytics, sales tracking, and more. Check out Pardot to get the most out of your marketing automation now.
Search Engine Automation is a vital part of marketing. Without visibility on search engines, sales will be no-shows. Marketing automation software is becoming increasingly popular for optimizing content for search engine visibility. It improves the content and higher the ranking probability of a website in search engines in a swift, efficient, and cost-effective manner. Artificial intelligence in marketing software helps analyze and identify patterns much quicker and at a humanly unachievable scale.
So, what are you waiting for? Implement these strategies in your marketing automation to see the results. Let us know if you think these trends are worth their hype.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.