A newsletter is the best and easiest way to consume information that you like. It is engaging and is an effective source of monetization for your content.
According to Smart Insights’ latest data, Email Newsletters have an average open rate of 17% for all Industries. Marketing Newsletters are sitting somewhere in the 15% range.
Suppose you are hungry for updated information related to Internet marketing or traditional. Newsletters are where the information gets aggregated and presented to you in your inbox.
Here are the top 5 Marketing Newsletters worth subscribing to in 2021; in no particular order:
- Marketing Brew
- Harry Dry’s Marketing Examples
- Stacked Marketer
- Growth Tactics by Demand Curve
- Zero to Marketing
Let’s get going…
Marketing Brew is a marketing-focused version of Morning Brew, the popular business newsletter with small business owners.
It includes your usual run-of-the-mill marketing news coupled with a witty copy. The pop-culture references inside this newsletter are worth reading alone.
The copy is so good, you won’t mind having a glance over the advertisement section.
The UI/UX is very minimal and clean. The writing is clear and up to date. It’s like talking to a best friend that never stops talking about marketing news.
They have a sweet swag getting scheme that helps them increase their subscriber list and improve their word-of-mouth marketing.
The content is layered in different formats, such as paragraphs and bullet points. It helps a reader consume information faster.
The newsletter includes fresh visuals and illustrations that help get the point across. The newsletter’s layout is a significant factor when it comes to a newsletter’s prominence, and Marketing Brew doesn’t disappoint.
Harry Dry’s Marketing Examples
One thing that I have found common in all these marketing newsletters is connecting with the reader.
That feeling of talking to one of your friends or colleagues, or both…
Harry Dry’s Marketing Examples has a wealth of information that he dishes out for his subscribers.
Whether it is Copywriting, SEO, or Viral Marketing, marketing Examples has you covered from all sides.
The information is practical and holistic. Once you start reading what Harry has to say, you won’t stop until you have read through everything.
The newsletter is jam-packed with information in short sentences and stunning visuals. All of this is possible via Ahrefs, the newsletter’s sponsor. One of the best tools for SEO professionals.
The Information Harry aggregates aren’t his own. It’s his interpretation of the best practices followed by other websites. The expert commentary on his part explaining the enigma that is marketing is commendable.
It isn’t just for professionals. Most of the examples are geared towards beginners how to want to implement the best practices on their website.
The idea behind explaining the marketer’s work is something you’ll find helpful.
Stacked Marketer is like CNN for Digital Marketing. It helps you stay up to date on the latest trends and news in the world of Organic and Paid Marketing.
Suppose you feel anxious about feeling left behind in staying up to date with the Industry (the dreaded FOMO). If you don’t want to sound dumb in front of clients or management, Stacked Marketer is a godsend for you.
PPC, SEO, CRO, and all abbreviations in the field of digital marketing are covered. Rest assured. Stacked Marketer’s writing is refreshing and gets the point across well.
One thing to note: Their visual game can be better. That is the only department in which they are lacking.
They can learn a thing or two from the two mentioned above.
The Clikk is as close as you can get to an all-purpose marketing newsletter.
They send out one email a day that combines essential industry content with marketing tips, humor, and best practices.
So what kind of a newsletter are they? They like to share exciting information and puzzles along with marketing news. To keep your gears oiled, they have some sort of puzzle that keeps the readers engaged.
Usually, content is broken out over multiple days into digestible bites so that by the end of the week, you have a thorough understanding of the subject.
One exciting example of this was when the Clikk found their Facebook ad account had been temporarily banned.
Many marketers face this fear and frustration, especially those who rely on Facebook for their lead generation.
However, rather than complaining about it and lamenting it, the Clikk took advantage of the situation, creating a multi-part series on how and why it happened, what Facebook’s policies are, and how marketers can avoid the same thing ever happening to them.
The Clikk often has a piece that is 100% instructional. Use this tactic for your business or your client’s business to take it one step further on the marketing chain.
Zero to Marketing
Companies have long used customer case studies to show what customers can do with their product or service to attract more customers. What you’re reading right now is essentially a case study.
Case studies have gained a new life in the age of social media. And have become a way for individuals to share their knowledge. To establish themselves as experts in their field. And to inspire others to apply similar techniques.
So while individual newsletters have been trending, Andrea Bosoni thought combining the two might be a good idea. That’s how Zero to Marketing was born earlier this year.
Currently, a growing audience of fellow marketers and entrepreneurs receives a 5-minute case study every Monday. A new online project is picked each week, and Andrea applies his expertise in marketing to provide advice on how to grow a business.
Investing your time in newsletters for your marketing information is the way to move forward. As simple as that.
What’s the first thing you do when you open your laptop/desktop at work? Check Emails…
That’s what I assume for most people ( I might be wrong as well)
Keeping tabs on the marketing news and case studies that come to you instead of going to them is what email newsletters are for.
Subscribe to the above and see your FOMO (fear of missing out) going away.
Hammad Afzal is a Senior SEO Expert at TechNerds Inc. He specializes in SEO, Content Marketing, and Social Media Strategy and has 3+ years of experience. For further information, you can get in touch with him on email@example.com