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Month: November 2021

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How to Use Social Media for Product Positioning (A Simple Guide)
  • 29 November 2021
  • by Christopher Jan Benitez
  • Blog
  • 0 Comments

How to Use Social Media for Product Positioning (A Simple Guide)

If you already have a product out in the market, you need to determine its product positioning. This is the process of finding out how your target audience perceives your product. Maybe there’s a disconnect between how you, as product owner, see your product as opposed to how the market views it.  From here, you…

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Best Methods to Evaluate Your Involuntary Churn Content
  • 17 November 2021
  • by Andrej Fedek
  • Blog, Business, Marketing
  • 0 Comments

Best Methods to Evaluate Your Involuntary Churn Content

Company owners would like to know how to deal with involuntary churn, a significant factor in subscription billing loss. The tricky part is that involuntary churn is a phenomenon that “creeps” up on businesses rather than happen in an instance. Generally, companies would have difficulty identifying its occurrence, especially when they have other churn sources.subscription…

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Sales and marketing alignment: best practices for 2022
  • 07 November 2021
  • by Andrej Fedek
  • Marketing
  • 0 Comments

Sales and marketing alignment: best practices for 2022

Make 2022 the year you get your B2B sales and marketing teams working together towards a common goal. See Cognism’s 7 actionable alignment tips. If you haven’t got your B2B sales and marketing teams aligned yet, you’re missing out on a wide range of benefits – and most importantly, more revenue.  As we race towards…

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Why Should You Outsource The Development Of Your Web Application?
  • 01 November 2021
  • by Andrej Fedek
  • Blog
  • 0 Comments

Why Should You Outsource The Development Of Your Web Application?

There is no escape from outsourcing an IT firm in order to obtain a good web application for business. In fact, the number of outsourcing is increasing drastically from 12.7% in 2019 to 13.6% in 2020 every year as people are opting to outsource tasks they don’t expertise instead of hiring new talent in-house. Presently,…

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