How to Use Social Media for Product Positioning (A Simple Guide)
If you already have a product out in the market, you need to determine its product positioning. This is the process of finding out how your target audience perceives your product. Maybe there’s a disconnect between how you, as product owner, see your product as opposed to how the market views it. From here, you…
Best Methods to Evaluate Your Involuntary Churn Content
Company owners would like to know how to deal with involuntary churn, a significant factor in subscription billing loss. The tricky part is that involuntary churn is a phenomenon that “creeps” up on businesses rather than happen in an instance. Generally, companies would have difficulty identifying its occurrence, especially when they have other churn sources….
Sales and marketing alignment: best practices for 2022
Make 2022 the year you get your B2B sales and marketing teams working together towards a common goal. See Cognism’s 7 actionable alignment tips. If you haven’t got your B2B sales and marketing teams aligned yet, you’re missing out on a wide range of benefits – and most importantly, more revenue. As we race towards…
Why Should You Outsource The Development Of Your Web Application?
There is no escape from outsourcing an IT firm in order to obtain a good web application for business. In fact, the number of outsourcing is increasing drastically from 12.7% in 2019 to 13.6% in 2020 every year as people are opting to outsource tasks they don’t expertise instead of hiring new talent in-house. Source:…