Create a winning sales strategy with Conversation Intelligence
Since the pandemic hit, a major issue that the sales businesses faced was remote working and selling. Collaborating with the entire sales team, figuring out the status of the sales pipeline, tracking daily sales reps activities, and understanding evolving customer buying behavior became a huge challenge, but with challenges came solutions. AI-based solutions like conversational…
Is Guest Posting Worth it? Reasons to do it
Guest posting has gained huge popularity over time. As businesses have started realizing the potential it holds, they have moved forward to buy guest posts and invest in this great marketing strategy. However, there are still many people and beginners, who tend to question the worth of guest posting. Is it worth it to buy…
What Is a PPC Report and How to Create a Great One
A well-thought advertising campaign can enhance your marketing efforts more than you can imagine. That’s why paid ads are an important part of anybody’s marketing strategy – they help you reach more people with the right offer, at the right moment. But when you run a PPC campaign, you also need to know how it’s…
Easy-Yet-Effective Ways to Create and Use Barcodes for Your Business
Increased accuracy, simplified monitoring, effective inventory management, improved customer experience — there are several benefits that barcodes entail for a business. These codes provide an easier way to track and store information, from individual items to large stocks of thousands or even millions of items, which in turn offers benefits over manually entering information. But…
SEO vs SEM: How They Work Together
The increase in digitalization has forced many companies to opt for digital marketing. This method of marketing complements your Business model and you can reach a global level just by little expenditure. The businesses that are generating profits or creating everlasting impressions are all because of digital media. Social media is the cause for many…
How to Use Social Media for Product Positioning (A Simple Guide)
If you already have a product out in the market, you need to determine its product positioning. This is the process of finding out how your target audience perceives your product. Maybe there’s a disconnect between how you, as product owner, see your product as opposed to how the market views it. From here, you…
Best Methods to Evaluate Your Involuntary Churn Content
Company owners would like to know how to deal with involuntary churn, a significant factor in subscription billing loss. The tricky part is that involuntary churn is a phenomenon that “creeps” up on businesses rather than happen in an instance. Generally, companies would have difficulty identifying its occurrence, especially when they have other churn sources….
Sales and marketing alignment: best practices for 2022
Make 2022 the year you get your B2B sales and marketing teams working together towards a common goal. See Cognism’s 7 actionable alignment tips. If you haven’t got your B2B sales and marketing teams aligned yet, you’re missing out on a wide range of benefits – and most importantly, more revenue. As we race towards…
Why Should You Outsource The Development Of Your Web Application?
There is no escape from outsourcing an IT firm in order to obtain a good web application for business. In fact, the number of outsourcing is increasing drastically from 12.7% in 2019 to 13.6% in 2020 every year as people are opting to outsource tasks they don’t expertise instead of hiring new talent in-house. Source:…
How To Unify Marketing And Sales Efforts With A CRM
A Customer Relationship Management (CRM) platform is the key to unlocking your company’s potential. That is because, with a cloud-based CRMS, you get access to customer data in real-time and you can track and manage all of your customers from one central database. The integration of advanced technologies such as Big Data analytics, Machine Learning…