Month: October 2020

Difficult circumstances can disrupt even the most successful businesses, and a knee-jerk reaction that comes to mind may be to stop utilizing email marketing in order to protect your business from a global crisis. Costs are costs, right? Save them when/where you can. Should your marketing step on the brakes? Heeeeck no! If anything, now […]

After last year’s successful Black Friday, retailers felt confident that the next one would be an even bigger blowout, surpassing the 7.4 billion in sales earned in 2019. However, that confidence diminished the day COVID came rushing through the country like shoppers usually rush through its malls on November 27th.  Now, retailers are concerned that […]

The coronavirus has ruined many lives and livelihoods, and it has completely changed numerous things about our daily lives. One of the most popular trends in the wake of the pandemic is the emergence of digital learning.  Learning and education first gained a foothold in the digital world back in the early internet days, mostly […]

The world has been on the fast track to online work due to recent global developments. It’s a shift that we all saw coming, but no one expected just how sudden the transition would be as a result of unforeseen external factors. Like it or not, remote collaboration is now the reality for countless companies. […]

An unproductive team equals disgruntled customers – it is as simple as that.  In most cases, customers are already agitated when reaching out to customer support, and it is up to your team to change their minds about the company and finish the conversation in good spirits. A single Tweet about exceptional interaction with customer […]

In 2020 e-mail marketing is still an important part of any successful business strategy. At this moment, there are 3.9 billion people that are active e-mail users. It is an enormous number of potential customers. Of course, the real power is in the segmentation of e-mail users that are interested in what you have to […]