SMS marketing is becoming increasingly popular for businesses to connect with their customers. Not only is SMS an effective way to reach a wide audience, but it’s also a powerful tool for automating your marketing efforts. With the right SMS marketing platform, you can schedule and send targeted messages to your customers, all while tracking your campaign’s success. But with so many available choices, it can be downright overwhelming to choose the right one for your business.
The importance of choosing the right SMS marketing platform
That’s why you’re here. To decide which is the right one for your business.
To make things easier for you, we’ve compiled a list of the ten best SMS marketing platforms to help you automate your business. Whether you’re looking for an all-in-one solution or a platform that integrates with your existing marketing tools, these platforms offer the features and flexibility you need to take your SMS marketing to the next level.
So without further ado, let’s dive in and discover the best SMS marketing platforms for your business.
Benefits of SMS Marketing Platforms for Business
Why SMS? And how can SMS marketing help your business prevail over the competition?
Here are some compelling advantages why SMS still has a place as a marketing channel:
High open rates
SMS messages have an open rate of up to 98%, making them an effective way to reach a wide audience.
SMS messages are delivered instantly, making them an ideal way to communicate with customers in real-time.
Brevity is good. SMS messages are short and to the point, making them more likely to be read and responded to than longer forms of communication.
These platforms allow businesses to send targeted messages to specific groups of customers based on their preferences, behavior, and demographics. One way to deliver the right message to the right customer at the right time is by using mobile proxies. Whether you’re looking to drive sales, build brand awareness, or engage with your customers, mobile proxies can help you achieve your marketing goals with greater precision and accuracy.
SMS marketing is generally more cost-effective than other forms of marketing, such as email or direct mail.
SMS marketing platforms offer automation features that enable businesses to schedule messages in advance, set up drip campaigns, and automate responses to common customer queries.
Integration with other marketing tools
Many SMS marketing platforms can integrate with other marketing tools, such as email marketing software, social media platforms, and customer relationship management (CRM) systems, making it easier for businesses to manage their marketing efforts in one place.
High response rates
SMS messages have a high response rate, making them an effective way to drive engagement, increase sales, and build customer loyalty.
Ten best SMS marketing platforms for business
Sure, here’s a list of the 10 best SMS marketing platforms for businesses, along with their unique features and why they are popular:
A marketing automation platform that allows businesses to combine marketing SMS campaigns with other promotional channels like email, push notifications, or a messenger chatbot for popular messaging apps—Facebook, WhatsApp, Instagram, Telegram, and Viber.
Twilio is a cloud-based platform that offers a wide range of communication APIs, including SMS, voice, and video. It’s popular among businesses due to its ease of use, scalability, and ability to integrate with various marketing tools.
EZ Texting is a powerful yet easy-to-use platform that allows businesses to send mass SMS messages to their audience. Its user-friendly interface, robust analytics, and powerful features, such as text-to-join campaigns, make it a popular choice.
TextMagic is a cloud-based SMS platform that enables businesses to send SMS messages to their customers with ease. It’s popular among small to medium-sized businesses due to its affordability, ease of use, and useful features like SMS scheduling and personalized bulk messaging.
SlickText is an SMS marketing platform that offers a range of features, including drip campaigns, SMS automation, and segmentation. It’s popular among e-commerce businesses due to its ability to integrate with various e-commerce platforms and its powerful automation capabilities.
SMSBump is a popular SMS marketing platform for e-commerce businesses that operate on the Shopify platform. It offers a range of features such as abandoned cart recovery, order notifications, and targeted promotions, making it a popular choice for Shopify merchants.
SimpleTexting is a cloud-based platform that enables businesses to send mass SMS messages to their audience. Its powerful features, such as two-way messaging, SMS automation, and custom fields, make it a popular choice among businesses of all sizes.
Tatango is a powerful SMS marketing platform that offers features such as automation, segmentation, and A/B testing. It’s popular among businesses due to its user-friendly interface and robust analytics, which enable businesses to track their campaigns’ success.
MessageBird is a cloud-based communications platform that offers SMS, voice, and chat messaging. It’s popular among businesses due to its powerful automation capabilities, ability to integrate with various marketing tools, and 24/7 support.
Textedly is a simple yet powerful SMS marketing platform that enables businesses to send mass SMS messages to their audience. Its easy-to-use interface, affordable pricing, and useful features such as SMS scheduling make it popular.
SMSAutoForwarder is a reliable and user-friendly SMS forwarding service that allows you to easily forward all of your incoming SMS messages to any phone number or email address. With advanced filtering options, you can choose which messages to forward and which ones to ignore, ensuring that you only receive the messages that matter most. Whether you’re looking to stay connected while on the go or need to forward messages to multiple devices, SMSAutoForwarder has got you covered.
How companies are using SMS marketing for better business outcomes
As it turns out, SMS marketing tools have optimized and improved certain aspects of doing business.
Here are some of the ways SMS marketing is being leveraged:
- Promotions and discounts: Companies are using SMS messaging to send promotions and discounts to their customers, which can help drive sales and build customer loyalty.
- Appointment reminders: An SMS marketing tool can send appointment reminders, reducing no-shows and improving customer satisfaction.
- Customer support: Companies can use SMS marketing software to provide customer support, enabling customers to ask questions, request assistance, or provide feedback via text.
- Surveys and feedback requests: These tools can send SMS surveys and feedback requests to customers, enabling companies to gather valuable insights and improve their products or services.
- Order confirmations and tracking: Companies can use the best SMS marketing platform to send customers order confirmations and tracking information, providing a seamless and convenient shopping experience.
- Event invitations: You can send event invitations and reminders, encouraging customers to attend events and engage with the brand.
- Personalized messaging: These text messaging tools enable companies to send personalized messages to customers based on their preferences, behavior, and demographics, making communication more relevant and engaging.
- Crisis communication: They can be used to send emergency alerts and crisis communication, providing important information and ensuring the safety of customers.
Overall, SMS marketing software offers a wide range of use cases and can be used in various industries, including retail, hospitality, healthcare, finance, and more. By leveraging the power of SMS, companies can improve their marketing efforts, increase customer engagement, and build long-lasting customer relationships.
Choosing the right SMS marketing platform for you
How to decide which SMS marketing platform is suitable for your business needs?
Here is a checklist of things that can make your decision easier.
Several factors must be considered when selecting an SMS marketing platform for your business.
- Features: Consider the features and capabilities of the platform. Do they offer the needed features, such as automation, personalization, and targeting?
- Ease of use: Look for an easy-to-use and navigate the platform, with a user-friendly interface and clear documentation.
- Integration: Check whether the platform can integrate with your existing marketing tools and systems, such as your CRM, email marketing software, or social media platforms.
- Price: Consider the pricing structure of the platform, including any monthly fees, per-message charges, or additional costs for advanced features.
- Support: Look for a platform that offers responsive customer support, with options for phone, email, or chat support.
- Security: Ensure the platform has strong security measures in place, like data encryption and secure data storage.
- Reputation: Check the platform’s reputation and customer reviews to ensure that it is reliable and trusted by other businesses.
- Scalability: Consider whether the platform can scale with your business as it grows, with options for increasing message volume and expanding features.
It is important to select a platform that meets your current needs and can support your growth and marketing goals in the future.
Best practices for SMS marketing
While SMS marketing is easy, cost-effective, and results-oriented, there are a couple of things you need to keep in mind before you make use of it.
Here are some best practices to keep in mind when implementing SMS marketing:
- Get consent: Always obtain customer consent before sending SMS messages, and provide clear options for opt-in and opt-out.
- Keep messages short and sweet: SMS messages have a character limit, so keep your messages short and to the point while still passing the necessary information.
- Be relevant: Ensure that your messages are relevant to your customers based on their preferences, behavior, and demographics.
- Personalize your messages: Use personalization to make your messages more engaging and tailored to individual customers.
- Timing is everything: Consider the timing of your messages, ensuring that they are sent at an appropriate time and frequency.
- Be clear and concise: Ensure that your messages are clear and easy to understand, with a clear call to action.
- Test and optimize: Test different message formats, timing, and targeting to optimize your SMS campaigns for maximum impact.
- Provide value: Ensure that your messages provide value to your customers, such as exclusive promotions, discounts, or useful information.
- Comply with regulations: Ensure that your SMS marketing campaigns comply with relevant regulations, such as the Telephone Consumer Protection Act (TCPA) in the US.
- Monitor and analyze: Monitor and analyze the performance of your SMS campaigns, tracking key metrics such as open rates, click-through rates, and conversion rates, and use this data to inform future campaigns.
By following these best practices, businesses can create effective and engaging SMS marketing campaigns that drive customer engagement, loyalty, and sales.
Frequently Asked Questions
What is an SMS marketing platform?
An SMS marketing platform is a software tool that allows businesses to send SMS messages to customers for marketing and communication purposes. These platforms often include features such as automation, personalization, targeting, and analytics to help businesses optimize their SMS campaigns.
How do SMS marketing platforms differ from email marketing?
While both SMS and email marketing can be used to reach customers, SMS messages are shorter and have a higher open rate than emails. SMS marketing also allows for more immediate and personalized communication with customers.
Is SMS marketing effective for small businesses?
Yes, SMS marketing can be an effective and affordable tool for small businesses to reach and engage their customers. By targeting and personalizing messages, small businesses can create campaigns that are both effective and cost-efficient.
Are there any legal regulations for SMS marketing?
Yes, in many countries, there are regulations that govern SMS marketing, such as the Telephone Consumer Protection Act (TCPA) in the US. These regulations typically require businesses to obtain consent from customers before sending SMS messages and to provide clear opt-in and opt-out options.
Can SMS marketing be integrated with other marketing tools and systems?
Many SMS marketing software offer integrations with other marketing tools and systems, such as CRMs, email marketing software, and social media platforms. Businesses can create a more cohesive and effective marketing strategy by integrating SMS messaging with other channels.
In today’s fast-paced digital world, SMS marketing platforms have become essential for businesses to reach and engage customers. By automating SMS campaigns, businesses can save time and resources while improving customer communication and driving sales. With the wide range of SMS marketing services available, businesses can choose the platform that best suits their needs and goals and implement best practices to create effective and engaging campaigns that deliver results.
Andrej Fedek is a digital marketer. He recently started his own blog about digital marketing called InterCool Studio. His passion is to help startups grow and thrive in a competitive environment.